Samsung India Electronics has strengthened its overall leadership position by launching an array of innovative products in the smartphones, digital appliances, visual devices categories and also for the enterprise business, at Samsung South West Asia Forum 2015.
Forum is Samsung’s flagship event which showcases its select partners and customers the technology and solutions which will drive Samsung’s growth in the region.
India is one of the key markets for Samsung where it has emerged as the number 1 company across different product categories. The country has also seen launch of its iconic products based on evolving needs and unique customer insights. In the past 20 years of its operation in India, Samsung has set up 2 manufacturing plants and 3 R&D facilities employing close to 45,000 people.
“In 2015, we plan to introduce path-breaking technology across different categories of products, which will enhance consumer experience and strengthen our position in the market,” said HyunChil Hong, President and CEO, Samsung India Electronics.
“Samsung will continue to manufacture its products in India reinforcing its commitment to Make for India. In 2015, Samsung will continue to push technology boundaries and help consumers to create a better tomorrow,” said Hong.
India is a key strategic market for Samsung and the company has done iconic launches of its products like GALAXY E7, E5 and the first Tizen powered smartphone Z1 in the country. The company has recently announced expansion of Samsung India Electronics’ state-of-the-art mobile phone plant in Noida. The new phone “Samsung Z1” will also be manufactured at the Noida facility with most of the phone’s software being developed at the Noida Research Centre.
Through its broad product range, Samsung demonstrated how it is bringing consumers seamless navigation, intuitive control and smart solutions into the home and workplace.
Samsung’s key products launched at its Southwest Asia Forum include:
Smart Phones
Three 4G enabled smartphones – Galaxy Grand Prime 4G, Galaxy Core Prime 4G and Galaxy J1 4G which are best in class smartphones are designed to help Indian consumers unlock the true potential of 4G and make the 4G experience more affordable and accessible. Samsung now has a full spectrum of 4G devices with strong product portfolio of 9 smartphones in the market offering faster downloads and upload speeds.
Stylish Galaxy A7, the slimmest Galaxy smart phone ever measuring 6.3 mm. The smartphone offers an exceptional blend of elegance and power for consumers. Sporting a full Metal unibody design, Galaxy A7 delivers a superior selfie experience and powerful multitasking performance with sophisticated design. Galaxy A7 features a superior 5.5” Full HD Super AMOLED display for a vivid and expansive viewing experience with brilliant colors and clarity.
Galaxy A7 with slim design and superior hardware empowers young consumers to quickly and easily capture meaningful moments and share their daily lives. The Dual SIM capability of the phones also adds to the consumer’s convenience.
Enterprise Business
Galaxy Tab Active, Samsung’s first ever tablet designed specifically for enterprise to boost business productivity. The next step in Samsung’s legacy of innovation in the tablet category, the Galaxy Tab Active employs the ruggedized, portable design that professionals desire to take on the demands of today’s challenging business environments.
Samsung Smart Signage TVs, Samsung Smart Signage TVs, an innovative TV solution is designed for small and medium businesses (SMBs) and small office/home office (SOHO) owners in India.
The business solution combines the informational and promotional benefits of digital display by sharing various customized in-store promotions and business content, along with the entertainment value of live TV for business customers – all at the same time. The new product is ideal for any small business across industries including retail, education and healthcare among others.
Samsung also continued to combine its technical expertise and innovation to bring consumers a new range of products designed to enhance and simplify modern living.
