As part of its efforts to fight against “fake news”, Orange has become the first member of Safe.press, an innovative platform for mutual authentication of online news based on blockchain technology.
This consortium-based certification system, which is immediately recognizable by the green “safe.press” badge, has been developed by the French start-up Block Expert.
Thanks to this innovative initiative, Orange has become the first company in the world to display on its web-pages a blockchain-secured digital trust label that allows one-click verification of the authenticity and source of online content broadcast to the media in real-time.
From now on all press releases published by Orange will be verifiable in the press room on orange.com by clicking on the green “safe.press” badge.
Béatrice Mandine, Executive Director in charge of Communications and Brand at Orange, said: “I am very proud that Orange is taking this initiative to contribute in the fight against fake news that has become a major affliction of our time. Orange’s communication will now benefit from Block Expert’s blockchain solution that fits perfectly alongside our key watchwords: trust, security and innovation.”
Benjamin Gievis, co-founder of Block Expert, said: “We are very excited to be working with Orange on such an important societal issue. Orange embodies innovation and digital trust worldwide. Orange will enable the Safe.press initiative to become a major technological response to the fake news phenomenon.”