How Unlockar can Drive Innovation Around m-Commerce in India


This mobile App is looking forward to creating an eco-system of mobile adtech, content-curation, micro financing of rewards based on content interests/interactions and device personalization.

At a time when there are a number of mobile apps that are getting launched, it is very difficult to create differentiation and keep this in mind, Unlockar – a Mobile App

Talking about this unique App, Paul Piyush, Director, Unlockar Apps Private Limited says that  Unlockar is a front runner for becoming the next step in the evolution of the country’s m-commerce scenario by creating an eco-system of mobile adtech, content-curation, micro financing of rewards based on content interests/interactions and device personalization.

“In the forthcoming years, Unlockar aims to achieve the distinction of the most widely subscribed first glance digital platform in India’s mobile advertising industry while capturing this niche segment in other global markets during the same time,” he explains.

Unlockar has devised a product enhancement and user acquisition strategy wherein focus is placed both on enhancing organic downloads through optimized features in the product which will include expansion to various complementing industry features such as socializing, content curation as well as gamification which will be quite unique in the stream of lock screen usability.

“Unlockar has conceptualized and pioneered an app that delivers exciting user preferred content through an intelligent lock screen on user’s android smart phones. It is a win-win app where the user gets served with user-preferred content and social-local updates while brands find targeted and willing audience for their advertising needs. In the process of interacting with the preferred content, the user gets rewarded with real-world freebies.

While bringing the internet data cost down for its users by rewarding them for reading content, Unlockar not only makes the society well read but also replaces a plethora of memory-heavy applications such as news apps, sports apps, etc. by providing a single light-weight Unlockar for all such needs, hence making ‘precious’ SPACE available in low-memory mobile devices for other usage. Keeping touch points of an Indian smart phone user in mind, team Unlockar has developed an ~840 KB app (as compared to 10 MB plus avg. size of lock screen app) with proprietary algorithms for better content targeting, multi language support, use only wi-fi data feature, various advertising filters for brands and DND feature amongst many others,” he explains.

With over 100,000 installs within the first year, the next milestone of the business plan is to acquire 1 million users. Unlockar plans to increase its horizon to every smart phone user across the globe through content and functionalities appealing to masses beyond geographical boundaries.

Users can select channels of their preference. Content of those channels will be displayed on their lock screen every time they wake up your mobile phone so that they can enjoy and go through the viral content of their liking right on the lock screen.

Moreover, simply by unlocking their phone, users can earn reward points which are redeemable against mobile recharges and bill payments, movie vouchers, shopping discounts, etc.


Telecomdrive Bureau
TelecomDrive is an effort to create a unique content focused platform for the telecoms and communications segment.