WIT Software, a provider of rich and unified communications for Mobile Operators, has unveiled 3rd release of its RCS Apps, the first commercially available GSMA-compliant Apps for Android and iPhone featuring Enriched Calling capabilities.
Enriched Calling is a work-in-progress specification of GSMA and it provides a whole new experience in voice calling, advancing the user experience with pre-call, in-call and post-call capabilities.
Precall capabilities allow users to add a subject for the call, a location and a picture that will be seen by the recipient of the call. Setting the importance of the call is another enhancement to the pre-call experience, allowing users to identify the call as urgent with a single button. Whilst talking, both sides of the call are able to share pictures, videos, locations and music. Unanswered and rejected calls are also improved with the inclusion of call completion capabilities that allow the user to leave a voice or text message on the other side’s enriched call log.
With Enriched Calling capabilities, Mobile Operators will be able to provide a better service for its subscribers and, at the same time, drive an increase in voice call minutes and data consumption. It will also create a more attractive proposition for VoLTE that will accelerate the take-up in the market. Subscribers will benefit from an improved user experience with more options to communicate and share.
Enriched Calling leverages the established strengths of mobile operators’ voice services, and will help to protect voice revenues from erosion from the growing threat from OTTs.
Luis Silva, CEO of WIT Software, said: “We are thrilled today with this announcement of Enriched Calling. This will be certainly one of the first worldwide implementations and it shows WIT’s leadership
thought and engineering expertise in the area of rich communications”.
WIT is showcasing Enriched Calling at CommunicAsia, stand BA3-10, from June 2 through 5 in Singapore.