PHICOMM forays in India with its Passion 660 smartphone for INR 10,999 with


The 4G LTE Android smartphone PHICOMM Passion, powered by a Qualcomm Snapdragon 615 processor with octa-core 64-bit capable CPU at speeds of up to 1.5 GHz and a brilliant FHD IPS display is available for INR 10,999 on on 9th June.

PHICOMM, China’s leading provider of telecommunication equipment, terminals, and services today launched its flagship LTE Android smartphone – PHICOMM Passion 660, in India.

This smartphone based on a Qualcomm Reference Design by Qualcomm Technologies Inc. (QTI) has a 5.0-inch IPS LCD display with 1920 x 1080 pixels resolution (FHD) and is powered by a Qualcomm Snapdragon 615 processor with 4G LTE.


Qualcomm Snapdragon is a product of Qualcomm Technologies Inc., a subsidiary of Qualcomm Incorporated. PHICOMM Passion 660 features a 13-megapixel rear-facing camera with LED flash and a 5-megapixel front-facing camera.

With PHICOMM’s own EXPECT 5.0 UI, Global 4G Roaming supportand its unique pedometer, PHICOMM Passion 660 offers consumers a dream like technologically advanced device aimed to enhance their mobile experience.

“PHICOMM Passion 660 is an innovative smartphone which reflects the distinctive needs of the Indian consumers”, said Zheng Min – CEO of PHICOMM. “Indian smartphone market is constantly evolving and consumers here are looking for unique smartphones with advanced features and high standards to gain the maximum experience. Our strong in-house research and development team have helped in customizing the smart phone especially for the Indian consumers’’, added Zheng.

PHICOMM Passion 660 will be available for sale exclusively on Commenting on the launch, Samir Kumar, Director, Category Management, Amazon India said “We are delighted to be the partner of choice for PHICOMM and offer our customers the opportunity to be the first to purchase PHICOMM’s flagship smartphone Passion 660 and other products going forward. We see this as a great opportunity to offer customers across India the ease, convenience & joy of shopping for a product of their choice.”

Key Highlights

Connect to the world faster

With Global 4G Roaming Support, the PHICOMM Passion 660 promises speedy connectivity to the world. You could be on the road or at comforts of your home; PHICOMM Passion 660 will seamlessly allow you to stay constantly connected. Qualcomm Snapdragon with 4G LTE offers high-speed connectivity that allow consumers to share their content, browse, game and more, around the world.

Slim, light, and stylish

With a thickness of only 7.3mm and weighing only 110grams, PHICOMM Passion 660 is one of the thinnest and lightest 4G smartphones available in the region. It has stronger structure on one piece metal body,seamless back coverby unibody process and decoration of metalframe.

Advanced technology

PHICOMM Passion 660 exhibits features based on innovative technology which includes aprofessional pedometer along with gesture recognition. The pedometer is one of the best features of the smartphone which enables one to track how much you walk in a day and it also thecalories burnt! Set a goal and record your growth towards good health. The built –in step-counter sensor does not require GPS & Network and it has 166 times power saving Capability as compared to aSoftware Solution.Gesture recognition enables you to access the functions of the phone with hand gestures, making the smart phone a futuristic gadget. Passion 660 can also record your altitudeby the built in barometer.When taking a picture, youcan use Geotag and Barometerto record your 3D position (That means your latitude, longitude and altitude of your position).

Crystal Clear conversations

Not forgetting the primary function of a phone, the PHICOMM Passion 660 employs 2 microphones to enable noise cancellation and suppression using Qualcomm® Snapdragon™ Voice+ technology for superior speech clarity even in noisy environments.

Stunning pictures

The 5.0” FHD IPS screen at 441ppi gives an excellent colour reproduction and contrast. A 13 MP rear camera,armed with IMX 214 sensor from Sony and a5MP BSI front camera with super wide view angle (84 degrees) guarantee that your photos will look brilliant with amazing colour and outstanding details whatever taken in a bright or a dull background. The built in memory (2GBRAM/ 16GB ROM) can be additionally expanded up to 64GB via SD card.

Pricing and Availability

PHICOMM Passion 660 is exclusively available on for INR 10,999. The registration for the phone would begin on and the sales would begin on 9 June 2015.

Telecomdrive Bureau
TelecomDrive is an effort to create a unique content focused platform for the telecoms and communications segment.