COVID-19 & the Changing Face of Football Betting

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The impact of the COVID-19 pandemic has turned even the most loyal home and away club followers into armchair fans over the past six months and, after brief hope of supporters being able to return to stadia, there now seems little chance of paying customers at matches anytime soon.

The result is a greater demand than ever for live streaming of games from around the globe, with fans and bettors desperate for their fix of live action.

The pandemic has also necessitated that the rights holders of games become more innovative in the product they have in terms of how they appeal to the modern fan. Artificial crowd noise, more camera angles and the like all help to create something of a virtual stadium experience.

Better Live Streaming

Online bookmakers have always been at the forefront of live streaming technology when it comes to football, with it being imperative that they provide the best possible service for their customers. The days of poor picture quality and lagging, or having to use a dodgy site, to watch football online are now largely redundant.

The majority of reputable online bookies offer live streaming of football matches these days, with the likes of Bwin providing a particularly comprehensive service of live action from around the world. With a vast array of betting markets to choose from and handy stats to help customers pick their bets, Bwin offers the perfect one-stop solution for fans looking to have a bet whilst watching the game.

It also helps that the bwin minimum deposit is very low (just £10), so ensuring that almost anyone can open an account, have a bet and watch the game of their choice. In addition, there’s also a welcome bonus in the form of a £20 free bet.

Technological Advances

The days when fans were limited to listening to a couple of live games per week on the radio and had to make do with a few highlights of the weekend’s top-flight action on Match Of The Day and The Big Match ended at the dawn of the Premier League, but the technological advances since then has seen football viewing and betting options move to another level entirely.

Before the turn of the millennium you were lucky if there were any Serie A games available to bet on when you wandered along to your local smoke-filled bricks and mortar bookie. Today it’s possible to live stream and bet in-play on a multitude of matches from leagues and competitions around the world without ever leaving your home.

In addition to major European competitions such as La Liga, Serie A, Bundesliga, Ligue 1 and Eredivisie, there are also numerous matches available from the lower divisions in those countries, plus leagues in the likes of Portugal, Austria, Belgium, Greece, Turkey and Sweden and, further afield, Argentina, Brazil, Mexico, USA, Chile, Japan, China and many more besides.

More Betting Options

When the coronavirus pandemic initially devastated the football fixture lists back in March and April 2020, there was a huge increase in Virtual Football eSports betting, while there was also a brief period where the Belarus Premier League became something of the hipsters’ choice as the most high-profile competition in the world still being played for a few short weeks.

As a result of Premier League media rights in the UK, if you have a betting account with one or more of the leading bookmakers it can actually be easier (and potentially far cheaper than subscribing to the various TV sports channels) to watch Dinamo Minsk live online than it is to watch Manchester United.

Live streaming on bookmaker sites also presents a wealth of betting opportunities for customers, with well in excess of 100 different betting options on many of the higher profile league matches.

Live In-Play Betting

There are all the regular bets such as the Full Time Result, Correct Score, First/ Last/ Next Goalscorer and Total Goals (Over/Under) to select from, with the live odds of each market being updated throughout the game.

For many football supporters, nothing can beat the thrill and excitement of being at the game itself. However, the way in which the modern fan consumes the game has changed markedly over the past couple of decades and the demand for the live betting with streaming of matches (whether from the comfort of your own home or via a mobile app whilst out and about) shows no signs of abating.

With most stadiums around the world still either currently shut to fans or having severely restricted numbers, the ongoing pandemic has only hastened that demand.


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