Apple setting date for Consumerization of iPhone with China Mobile deal?


Apple Inc has reached a deal to bring the iconic iPhone to China Mobile subscribers. As China mobile has one of the largest subscriber base in the world, this deal has all the ingredients to catapult the sales of the iPhone in China. This might also start the consumerization of iPhone.

It is also important to note that, at present, there is a slack in demand for iPhones in China Demand for iPhone with lower-priced rival smartphones from Samsung and Chinese other Chinese brands taking all the spotlight in the smartphone category. This move might push for the sames of iPhone in the market.

As part of this deal and saying Merry Christmas to China, the iPhone 5s and 5c models will go on sale in Apple stores and China Mobile stores beginning Friday, January 17th, 2014, but, customers can register for phones starting Wednesday December 25th, 2013.

As the state-owned China Mobile has more than 750 million mobile accounts, this deal might lead to cosumerization of iPhone in the region. Disruptive technologies such as the one with iPhone has always been fueling consumerization or simply put, ‘mass tech appeal’ for ICT products, and concepts such as Bring Your Own Device or even Choose Your Own Device are further pushing to provide the right platform for penetration of smartphones such as iPhone in the coming time.

In today’s changing productivity scenario, the consumerization of IT and BYOD or CYOD trends in the workplace are providing a massive platform for IT managers and IT leaders to enable improved employee productivity at lowered costs, and at the same time create a much easier integration of work with life for the business users.

And with iPhone reaching out to a large subscriber base of China Mobile, this might trigger the much needed large scale adoption of iPhone in the region including India and create a snowballing affect on its global sales.

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Telecomdrive Bureau
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