ZTE selects Celltick’s ‘Start Platform’ for its Android Devices


Celltick, a global provider of Mobile Marketing solutions is partnering with ZTE, a global handset manufacturer, to power the start screen of its Android devices based on Celltick ‘Start platform’.

Utilizing the Start based interface for tens of millions of Android devices that the company sells annually, ZTE will be able to provide its users with an enhanced and a unique user experience that allows them to easily access the most relevant features and information rapidly.


Start is a next-generation intelligent Android interface that has been designed and developed to provide users with what they want when they wake up their phone. With Start, users can quickly launch apps of their choice, get a quick view into their social media networks, news feeds, music services and multimedia on their device. Users can also personalize their start screen with stickers and play interactive games with the newly introduced lockgames. Start’s analytics engine uses a big data platform and proprietary recommendation algorithms that aid in adapting the screen to users based on how they use their device.

Celltick enables device manufacturers like ZTE to create a high value relationship with their consumers resulting in increased brand loyalty and differentiation. By delivering a variety of customization options within Start, ZTE consumers will enjoy a unique experience that allows them to tailor the device to themselves.

“ZTE has been a leader in mobile innovation and will continue to push the envelope on our product technology as well as design” said Mr Wang, ZTE “We are confident that our partnership with Celltick to use its innovative Start platform will further enhance our capabilities in delivering a unique and better mobile experience to our customers”


“We are excited to collaborate with a market leader like ZTE to offer best-in-class products to Android users around the world”, said Ronen Daniel, CEO of Celltick. “This partnership is a testament of Celltick’s capabilities in providing solutions to leading device manufacturers that create differentiation. Start enables partners like ZTE to provide higher value to their customers and create brand loyalty. We are proud to have been selected by ZTE in driving adoption of our technology on tens of millions of Android devices globally.”

The growing Start ecosystem includes hundreds of themes, plug-ins, stickers and lockgames. Start has been adopted by large operators, OEMs and media companies who distribute over 100M devices around the globe. In 2014, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.