Xiaomi Moves Beyond Online Sales, Partners with 'The MobileStore' for Redmi Note 4G and Mi4

With an aim to considerably expand its product reach in India, Xiaomi has decided to look beyond its traditional online sales model and has now partnered with one of the biggest Large Format Retail chain in India - The MobileStore.

As part of this partnership, India’s largest telephony retailer is launching the Xiaomi Redmi Note 4G and Xiaomi Mi4 at its Stores and Lounges across India. The MobileStore is known to be a pioneer in the smartphone retail business having launched some of the finest smartphones currently available in India.

Starting on March 28, Redmi Note 4G and Mi4 will be launched in Delhi first and then in other cities, covering the top 300 stores of The MobileStore across the country. The top 55 stores in Delhi NCR will have a live MiZone where customers in India can for the first time ever, experience and instantly purchase Redmi Note 4G and Mi4.

What’s more, Redmi Note 4G and Mi4 will be made available to customers by The MobileStore at the same price as online channels!

The introduction of Redmi Note 4G and Mi4 will make The MobileStore the only multi-chain mobile retail outlet to offer these smartphones in India. Speaking on the tie-up with The MobileStore, Manu Jain, India Head-Xiaomi said, “With Redmi Note 4G and Mi4made available at The MobileStore across the country we expect to reach a new segment of customers who want to touch and feel the products before buying. We expect it to be a big success.’’

Himanshu Chakrawarti, CEO – The MobileStore Ltd said, “With the launch of Xiaomi’s Redmi Note 4G and Mi4 series of smartphones at our stores with online prices, we at The MobileStore hope to cater to an emerging segment of customers who are price sensitive and yet want the latest technology in their pockets’’

Compared to other leading smartphone brands available in the market, Redmi Note 4G and Mi4are packed with the latest technology, and double the features that consumers can get at similar price points; the ultimate bang for your buck! The top 55 stores in Delhi NCR will have a live MiZone where customers can, for the first time ever in India, experience the Xiaomi Redmi Note 4G and Xiaomi Mi4.The MI Zone will also serve as an after sales service point for any assistance customers may require after purchasing the phones

Redmi Note 4G is powered by Qualcomm Snapdragon 400 MSM8928, Quad-core 1.6GHz processor, runs on Android 4.4 (KitKat), has a 5.5 Inch HD IPS Touchscreen Display, 5MP Front Camera and 13 MP Rear Camera With LED Flash,4G with 2GB DDR3 RAM and is priced at Rs. 9,999/-.

Mi4 sports a 5.0-inch full HD screen with Corning Concore Glass, and runs on Android 4.4.4 KitKat (with MIUI v6.0). It is powered by a Snapdragon 801 series quad-core 2.5 GHz CPU, 13MP f1.8 rear, 8MP f1.8 front 80° wide camera, 3GB RAM, 16GB inbuilt memory and a 3,080mAh Quick Charge 2.0 battery. The phone is priced at Rs 19,999/-

The MobileStore is India’s largest mobile telephony retailer provides one stop mobile solution shop that provides, multi brand handsets, tablets, accessories, connections, repairs, easy EMI solutions and VAS, across its 600 outlets in 90 plus cities, thus covering every major town in every state across India.

The MobileStore has 25 next generation smartphone lounges, The MobileStore Lounge, across 6 cities.

Besides, The MobileStore, Bangalore based Sangeetha Mobiles and Chennai based Univercell are also considered to be amongst the biggest Large Format technology retailers in India, selling mobiles and smartphones with the help of their multi-brand retail stores spread across many cities and towns.