Xiaomi, has sold 5 million units of its Redmi Note 4 within six months of launch (from 23rd January to 23rd July 2017). The smartphone which was launched earlier this year, has broken all records and become the highest shipped smartphone in Q1 and Q2 2017.
With the achievement of this milestone, Redmi Note 4 has become the fastest selling smartphone in the country. As per Counterpoint’s Market Monitor, Redmi Note 4 had 7.2% market share in India’s smartphone market, during Q2 2017. This milestone further proclaims that 1 in every 4 smartphone sold online was a Redmi Note 4 during these months.
To commemorate this occasion, Xiaomi created world’s largest grain mosaic art spread across an area of 6,000 square feet at Thyagraj Stadium, New Delhi.
The grain mosaic was measured and certified by Unique Surveyors, a leading land surveying company. 40,000 kilograms of food grains such as pulses, rice etc were obtained to create this mosaic which signifies Xiaomi to a large extent, as Xiaomi in English means millet which is a grain of rice.
40,000 kg of grains will be used to feed 5 lakh hungry people on this Independence day, as part of company’s initiative to give back to the community. These grains were donated to Robin Hood Army, an NGO which has pledged to feed 1 Million people across India and Pakistan during this Independence Day. Xiaomi’s mosaic art will be the biggest contributor to this mission.
In line with the initiative, three special Mi Fans also came forward – Boman Irani (renowned movie actor), Mithali Raj (Captain of the Indian Women’s Cricket Team) and Virender Sehwag (Former Indian Cricket team member) to support the cause. At Xiaomi, we believe in relentless pursuit of perfection and we constantly aim to refine and enhance user experience and these three new Mi Fans have inspired millions with the same ideology.
Over 500 people came together to celebrate and create this mosaic. A team of 8 artists, led by art director, Taj Naqvi (art director who has been associated with some classic work such as the movie “Byomkesh Bakshi”, “War chhodh na yaar” and several brand campaigns) worked on the mosaic installation with the support of 10 students.
On this occasion, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India. “Mi Fans are at the core of our business. Thanks to their love and support, we have sold 5 Million units of Redmi Note 4 – India’s No. 1 selling smartphone. We are celebrating this occasion by giving back to the community. The grains used to create world’s largest mosaic will help feed 500,000 underprivileged people on this Independence day.”