Kinetic Business by Windstream, a provider of advanced network communications and technology solutions for small and mid-size businesses, and digital signage and in-store experience solutions provider Raydiant have announced their strategic partnership.
Under the partnership, Kinetic Business will offer small and mid-size businesses a new end-to-end digital signage solution with high-speed internet connectivity. This new offering is Kinetic’s first push into the rapidly growing digital signage industry that is projected to reach $29 billion globally by 2024.
Despite the industry’s growth, reliable internet-connectivity remains a constant challenge for businesses deploying and managing digital signage. By bringing Kinetic’s robust fiber network and world-class internet solutions together with Raydiant’s industry-leading platform, more businesses across the country will benefit from the power of internet-connected digital signage.
“Our customers were asking for a digital signage solution and after testing different providers, we determined Raydiant’s easy-to-use and dynamic platform would best meet their needs,” said Joe Johnson, vice president of Product Development and Management at Kinetic Business by Windstream.
Commenting on the partnership, Raydiant CEO Bobby Marhamat said, “Windstream has been a Raydiant customer for several months now, and we’re thrilled to see our relationship evolve into an exciting partnership that will help more businesses transform their TVs into interactive digital signage with reliable internet access.”
As brick-and-mortar retail locations begin to reopen, communicating and engaging with in-store customers will be more important than ever. Internet-connected digital signage provides store operators with the opportunity to create seamless online and offline experiences that drive sales, reinforce their brand values, and ensure their message is communicated properly.