According to the latest figures from the UK Gambling Commission, the online casino market is taking an ever-greater slice of UK gambling revenue. In fact, it recorded a 12.8% rise from the previous period and – with 37.1% market share – is now the topped ranked sector in UK gambling. To put these figures into perspective, betting boasts 23% market share, the national lottery enjoys 21% and traditional casinos claim just 8%. But why has online gambling taken over from casinos?
Online gambling’s biggest attraction is undoubtedly convenience. Even though land-based casinos can provide us with endless thrills, most of us cannot visit them when we please. I mean, if you finish work at 5pm on weekdays, and the nearest casino closes at 11, would it be worth your while to catch a flight to spend a few hours there? And even if so, would you be able to do this every day? Online gambling presents us with no such challenges. As a matter of fact, we can do it anytime from the comfort of our smartphones. In other words, it saves us travel fees and gives us total freedom in terms of when and where we want to gamble.
Bonus offers are another huge selling point for online gambling. I mean, not only can you receive free games and loyalty bonuses, you can also help yourself to wads of free cash in online casinos. Though traditional casinos often provide freebies such as complimentary drinks to their customers, their gifts pale in comparison to the ones available in cyberspace.
And if that wasn’t enough, there are far more games online than in regular casinos. Indeed, one of the first things you’ll notice when you go online is the vast number of games available. There are thousands of slot games and you can find bingo and a wide variety of table games within your financial means. For instance, let’s say you’ve only 15 minutes to spare and you wish to play a $1 game of blackjack at a casino. You would find it very difficult to find a table at such short notice with such a low buy-in fee. But you’d have no such trouble online where you can play games at any time of the day and night, for just about any price.
Another reason why gamers are shunning traditional casinos in favour of their online counterparts has to do with support. Since online casinos are open all the time, most provide round-the-clock help for their customers. In contrast, land-based casinos support services are normally only available during working hours, so you may have to wait days to get your grievances heard. Consequently, people feel a lot more comfortable gambling in casinos in cyberworld.
Gambling online is a lot more convenient and offers us more when it comes to bonus offers, game selection and support services. Thus, it’s easy to see why it has taken over from traditional casinos.