Vivo V7+ Pips Others to Command INR 20-30k Smartphone Category: Counterpoint

Vivo V7+, the latest flagship from Vivo, a global premium smartphone brand, has emerged as the leader in INR 20-30K price category.

Vivo V7+ commands a majority share of 40 percent in the INR 20-25K price category for November 2017, as per the latest Counterpoint Research numbers. In addition, the Vivo V7+ also leads the INR 20-30K segment with a dominant 38 percent market share.

Speaking on the milestone, Kenny Zeng, CMO, Vivo India said, “India is among the most competitive smartphone markets around the world, and we are delighted to lead in the INR 20-30K segment. The success of Vivo V7+ is a testament to our efforts to bring futuristic design, distinguished selfie camera, innovative features and enhanced user experience to our customers. We will continue to innovate and redefine the smartphone experience for our customers and cater to their evolving needs.”

Commenting on the success of V7+, Tarun Pathak, Associate Director, Counterpoint Research said, “While there are several brands in the market touting about camera capabilities, Vivo has established its niche in selfie smartphones category. Vivo's V7+ has emerged as the most popular device in the competitive and fast-growing mid-end segment by bringing the latest innovation in selfie camera for consumers.”

The success of Vivo V7+ attributes to its differentiated set of features that includes an 18:9 FullView display and pronounced selfie capabilities achieved with the help of a 24-megapixel front camera. All of this combined with a powerful processor provides users with a more immersive smartphone experience.