Transforming Smartphone Photography | TECNO Expands its CAMON Series in India


Priced at INR 14,999, CAMON 15 pro sports a segment first 48 MP AI Quad rear cam & 32MP Pop-Up Selfie camera with Ultra Night lens

Priced at INR 9,999, CAMON 15 becomes the first and only smartphone to feature 16MP ‘Dot In-Selfie’camera along with 48MP rear AI Quad-cam under 10K

With an aim to transforming the smartphone photography segment, TECNO Mobile, the global premium smartphone brand, has launched CAMON 15 and CAMON 15Pro – 2020’s first dual offering from the company from its popular camera-cetric CAMON series.

The two smartphones will reshape daytime, low-light and nighttime photography for India’s mid-budget consumers. The TECNO CAMON smartphones earmark the era of higher camera pixels, premium AI-enabled Ultra Night lens (powered by DSP technology) and pop-up selfie camera. And the incredibly affordable price points will set new standards for the competition and the industry at large.

After cementing its position in the top 5 rank in the entry-level segment, TECNO is expected to consolidate its position in the mid-range smartphone segment (9-15K) as a leading camera-centric player in India. The new smartphones will go on sale on February 25 and will be available across 35,000+ offline retail stores.

Both smartphones flaunt many segment-first innovations: TECNO CAMON 15 Pro is the first in the sub-15K segment to offer 48MP quad-cam, 32MP pop-up selfie & 6GB+128GB storage; while CAMON 15 becomes the first in under-10K segment to offer 48MP Quad rear camera, 16MP dot-in selfie camera, 5000mAh battery and a big 6.55” dot-in display.

Morever both smartphones resolve a critical issue of clicking pictures in low light conditions with its Super Night Lens powered by DSP AI chip.

Commenting on the launch, Arijeet Talapatra, CEO, TRANSSION India said: “At TECNO, we are continuously pushing boundaries to provide a first-in-class smartphone experience with our products, in keeping with our ‘ahead of the curve’ approach. With the new product offerings under the CAMON series portfolio, we are looking to transform the way photography has been experienced by the category consumers till now. The fact that these smartphones are being launched in India first before other markets affirm our “For India” approach that seeks to disrupt the mid-budget segment with products customized to cater to Indian sensibilities in a better way. With the launch of CAMON 15 and CAMON 15Pro, customers can enjoy superior photography and style in different price segments.”

Key Features

I. 48MP AI Quad Rear camera

The TECNO CAMON Series Duo comprising CAMON 15 & CAMON 15Pro comes with a multipurpose Quad Camera setup to provide the consumers with infinite creative possibilities.

· Ultra Clarity: Click outstandingly clear HDR pictures with 48MP AI Quad-cam setup (48MP+2+5+QVGA). The 48MP primary lens improves image clarity with higher resolution, which helps to capture more detail and take clearer pictures. The 5MP 115° ultra-wide-angle lens brings more diversity in terms of picture composition and expression, making it easier to capture even a 2cm extreme close up shots. While the Portrait Lens allow users to click professional portraits.

· Super Night Shot: With the Ultra Night Lens supported by DSP chip, f1.79 large apertures, AI image synthesis, ½” Sensor and 4-in-1 technology, TECNO CAMON ensures efficient noise reduction, pixels correction, light optimization and provides users with night photography that highlights more details than the human eye can perceive. So enjoy all of your hangout places with dark light and click beautiful pictures without any worry.

· AI ASD (Auto Scene Detection) optimizer: Can automatically detect many common life scenarios like food, pet, flower, street, portraits, mall, night portraits etc. So now you just focus on capturing memories and leave rest of the work to ASD feature. There are no boundaries to fun. The CAMON 15 Pro lets you to be creative with its customized Indian style Stickers as well as DIY AR emoji that mimic your facial expression.

II. Design and smart Selfie Camera:

· CAMON 15Pro features a 32 MP AI Pop-Up Selfie camera- making the screen compeletely bezel-less. The camera on the CAMON 15 Pro pops out from the top edge with beautiful sound and light effect every time you wanted to take a selfie or start a video call. Also, with Ultra Night Clear Selfies, your night selfies will be the talk of your circle.

· CAMON 15 comes with 16MP Dot-in Selfie camera that seemly integrates the front camera, & light sensor that boasts a 90% screen-to-body ratio, super wide view, and a much more efficient display of information. the feature that is currently available in only higher priced flagship smartphones.

· AI Beauty 3.0 and Body Shaping Feature: comes with enhanced capabilities in addition to face it also optimizes the body parts with AI Body shaping feature for perfect body shape & customised beauty effects such as enlarge eye, slim face etc. to name a few.

· Short video for Face beauty in video mode, Quick sharing – CAMON 15 Pro allows you to shoot 15s/60s short videos with AI beauty with quick sharing button.

III. An Immersive Viewing Experience with no notch & no dot in CAMON 15 Pro:

· Gigantic FHD+ Real Full View – Give yourself the perfect visual experience with CAMON 15Pro that features FHD+ Real Full View with 2340 x 1080 FHD+ resolution, 91.2% screen body ratio.

· The new age display comes with 480 Nits peak brightness to give flagship level experience.

· Comes with futuristic look with an edge-to-edge display and fluidic corners to catch every eye.

IV. Super-Fast Performance, Bigger Battery & Security:

● CAMON 15Pro comes with a 2.35 GHz Octa-Core P35 Processor strengthens the multitasking without lagging and hanging. Enjoy fast and seamless processing experience.

● Both the devices comes with Fingerprint sensor, Face unlock & 3-in-1 multi card slot.

● CAMON 15Pro comes with a 4000 mAh high-density large capacity battery, with AI power saving and Safe Charge mode. Once fully charged, it will run for the whole day. While the CAMON 15 is available with 5000mAh battery.

V. An Evolving Operating System HiOS 6.0.1 based on Android 10

CAMON 15Pro and CAMON 15 are based on HiOS v6.0.1 which offers some localized innovative features such as Social Turbo to enhance WhatsApp experience with options like call recorder, status saver etc., a hassle free WiFi sharing option without password, Dial sound generator to add more fun. As well as many gaming related features like Game data analytics, Anti-addiction mode, Off-screen gaming, Game magic button etc.