Telkomsel, Indonesia’s largest telecommunications company serving more than 178 million customers, has selected Kinetica, the engine for the Extreme Data Economy, because of its ability to act as a converged engine for accelerated analytics, location-based visualization and artificial intelligence.
In doing so, Telkomsel will be able to deliver transformative data-driven customer experiences and drive real-time financial and business reporting.
“The rapid growth in mobile devices, digital users, and the micro-services nature of prepaid across the Indonesian market has led to exponentially more data generated than ever before,” said Montgomery Hong, CIO at Telkomsel. “This influx of extreme data presents a massive opportunity to develop new, personalized, digital lifestyle experiences for Indonesian consumers. Unlike traditional database solutions, the Kinetica engine is purpose-built for extreme data and provides real-time data analysis and location intelligence across our business, from Prepaid and Postpaid mobile, to Digital Lifestyle Services (Video, Gaming, Music), to Mobile Financial Services, and Digital Advertising for starters.”
As new technologies and data sources proliferate, data has never been as unpredictable and analysis as complex. In the new Extreme Data Economy, data may be big or small, static or streaming, structured or unstructured, long-lived or perishable, human or machine. Siloed legacy databases built for serial computing can’t keep up in a world where insights need to be nearly instantaneous. What is needed is a capability that enables customers to build a new class of data-driven applications to address these challenges. Kinetica’s instant insight engine runs on NVIDIA GPUs and NVIDIA DGX™ systems which provide real-time analytics on data — in motion and at rest — 10 to 100X faster than traditional systems, and at one-tenth of the cost.
“Telkomsel is a stellar example of a mobile operator embracing innovative technologies and harnessing the power of extreme data,” said Paul Appleby, CEO at Kinetica. “Data is central to digital lifestyle experiences and mobile businesses can no longer rely on legacy big data platforms analyzing data after the fact. As companies such as Telkomsel get digitally transformed, they will need to embrace new applications that combine streaming IoT, advanced analytics, and the power of AI in a converged solution.”
“The combination of NVIDIA and Kinetica for Telkomsel delivers breakthrough data-driven customer experiences at speeds that previously weren’t possible,” said Raymond Teh, Vice President of APAC at NVIDIA. “By selecting the potent combination of Kinetica on NVIDIA GPUs, Telkomsel benefits include an expanded and optimized network as well as real-time financial and business reporting.”
TelecomDrive is an effort to create a unique content focused platform for the telecoms and communications segment.