Telia Company, together with Assembly which arranges Finland’s largest digital culture and games events, is now taking the next step along its ambition of making Finland a leading country in esports.
This spring the Telia Esports Series will be launched to promote professional gaming and entertainment for persons unfamiliar with esports.
“It’s absolutely amazing that we get to break this fantastic news to gamers. The target of Telia Esport Series is to be the best esports series in Finland. We welcome competitive gamers of all levels, all the way from the grassroots to the top teams in Finland,” explains Niklas Segercrantz from Telia Finland’s esports team.
Telia will build and run the Telia Esports Series in cooperation with Assembly, in which Telia became the majority shareholder last summer. The CEO of Assembly, Pekka Aakko, says: “Finland has been lacking a prominent, high-quality, competitive and a visible league able to attract viewers from outside esports and at the same time provide players with the opportunities to play against the best national teams and players. To professional players the Series can act as a path to the world’s biggest tournaments.”
Telia Esports Series kicks off this spring. The qualifiers are played online and the finals live. The dates, games played and teams will be published soon.
Gaming has become a professional sport in Finland, with more than 50 professional gamers. The players belong to gaming organisations, such as Telia’s partner ENCE. According to the research company Statista, last year, Finland was the fifth best esports country in the world when using won prize money as a yardstick.
“According to our vision, Finland will be a world leader in esports and gaming will be the greatest passion of the North. The launch of the Telia Esports Series is the first concrete step towards this goal,” says Niklas Segercrantz.