TCL has entered the Indian Smartphone market with its launch of TCL 560 smartphone.
This smartphone will be sold exclusively with Amazon.in. Keeping in mind the millennial Indian consumer, this smart phone is designed for seamless entertainment experience, boasting of robust hardware for an enhanced mobile experience. This new phone is inspired by the needs of the advanced consumers with dynamic digital oriented lifestyles.
TCL stands for “The Creative Life”, a slogan that represents its aspirations of building one of China’s most innovative and trusted enterprises.The brand strengthens its footprint in the Asian region with its presence in the Indian market through this high decibel launch. TCL enjoys a brand value of US$ 10.9 billion, ranked seventh among China’s Top 100 Brands in 2015.Backed by strong Research and Development teams, TCL is hopeful of carrying forward the same genesis of aninnovative brand in India.
TCL Corporation has 23 R&D centers with over 7,000 researchers and experts. By the end of 2015, TCL Corporation has accumulated 18,813 patent applications, 12,024 of them are invention patent applications. TCL ranked 4th among all Chinese enterprises in terms of accumulated patents applications and ranked 3rd in invention patent applications.
TCL 560, Is the first phone of a series of three 4G enabled smartphones. The TCL 560 is powered by Quad Core processor; this feature rich smartphone has a 13.97cm (5.5-inch) HD display with 1280X720 pixels resolution (IPS Display).
TCL 560 features an 8-MP AF rear camera with LED flash and a 5-megapixel front-facing camera with wide-viewing angle of 84.4° with Front flash to enhance the selfie experience.Exemplifying simplicity and compactness, TCL 560 offers consumers a powerful multitasking device enabling enhanced viewing experience. With the launch of TCL 560, the brand offers the Indian consumers the best in class product with a Global appeal.
TCL 560 works on a unique security feature of eye verification to prevent unauthorized access to the phone and its content. It is available at Amazon.in at Rs. 7999/-. Amazon users canto buy the phone starting from midnight of 5th of July’16.
TCL is about to expand and officially Launch in Overseas Business and this strategic collaboration with Amazon India is one of the steps. With the launch of TCL 560 first in INDIA, TCL’s strong in-house research and development team have created a powerful device exclusively for the Indian consumer.
Nicolas Zibell, Vice President of TCL Corporation, added, in a global footprint expansion mode, we look towards India as a strategic market and a big opportunity, we aim to expand our Operations with substantial growth opportunities in India. We will be launching a range of advanced technology oriented convergence products in the country. TCL looks forward to broaden the presence of its mobile Internet products designed for enhancing Indian consumer’s digital lifestyles. We look forward to offer Indian customers the best of technology and design through our range of smartphones and will continue to launch innovative and exciting products in near future. TCL is confident of reaching to next level with this partnership with Amazon in India.
With the launch of TCL 560, TCL India also strengthens its association with Amazon India. Talking on its association, Noor Patel, Director Category Management, Amazon Indiasaid, “We are very happy to be the partner of choice for TCL as it launches in the India market and offer our customers exclusive access to the new TCL 560 smartphone. This is in line with our efforts to enable them an easy and convenient access to the widest range of products, delivered at their doorstep in a fast and reliable way”.
Commenting on the launch, Praveen Valecha, Regional Director – TCL India, said “The Indian smartphone market is constantly evolving and the young generation understands technology, consumers are looking for unique smartphones with advanced features and high standards to gain the maximum experience. Our strong in-house research and development team have helped in customizing the smart phone especially for such consumers. Maintaining the brand’s legacy, we are looking forward to make this brand a success in the Indian fast growing Smart Phone Market. Thislaunch is just the start of a journey of launching a comprehensive mobile + digital portfolio”.