Friday, April 17, 2026

Sony Presents SmartWear Experience During Mobile World Congress 2014

Emphasizing its foray into the world of wearable computing and devices, Sony Mobile announced that SmartBand and Lifelog application will be available worldwide from March 2014.

'At CES 2014, I introduced SmartWear Experience as representing emotion as well as motion ' moving, and being moved' said Kunimasa Suzuki, President and CEO, Sony Mobile Communications. 'Now we can reveal exactly what this means, as we bring our first products to market this spring ' SmartBand and its innovative core extend beyond fitness tracking, to add colourful, fun entertainment experiences to users' lives. Entertainment is a part of Sony's ethos ' it's our culture.'

SmartWear Experience is a new user experience that makes life more fun and entertaining. It is built around three key pillars ' 'Lifelogging', 'Wearing Smart' and 'Life tools'. Sony's·new Lifelog application binds the SmartWear Experience together, enabling users to discover·their past, enjoy·the present and helping inspire·their future. Together with SmartBand, the Android app can enable users·to effortlessly capture life and entertainment ' places visited, music listened to, games played, books read ' and presents it a beautifully visual interface.

 

Telecomdrive Bureau
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