Samsung Presents ‘Blue Fest’ to Celebrate Becoming India’s Biggest Single Brand Retailer


Samsung India Electronics has launched ‘Samsung Blue Fest’, an exciting consumer promotion campaign to celebrate its becoming the biggest chain of single brand retail stores in the country.

Blue Fest, which unveils nationally on Saturday, 20th June, will bring consumers 9 days of never before offers.

Free device care for one year on 7 Smartphone models, which will make owning a Samsung device a pleasurable and stress-free experience. The device care will cover protection from physical and fluid damage for a period of one year on select Samsung Smartphones purchased between 20th and 28th June.

In addition, Samsung is offering up to 15% off on over 100 models of consumer electronics products such as TVs, ACs, Refrigerators, Washing Machines and Microwave Ovens.

“Consumers tend to push their electronics purchase to the festival season. With the Blue Fest, their wait is over. Consumers will have the opportunity of owning their favourite Samsung device now,” said Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung Electronics India.

Blue Fest also marks the opening of Samsung’s 2100th exclusive store in India, which not only makes it the country’s biggest retailer by the number of exclusive retail outlets, but is also a testimony to the Company’s commitment to India for two decades.

“As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumers across product categories. Samsung Blue Fest will bring Indian consumers closer to purchasing their favourite Samsung product. With 2,100 exclusive stores in India, this is testament to our commitment to the market and our endeavour to provide the Indian consumer a better life,” said Mr. HC Hong, President & CEO of Samsung India Electronics.

Samsung India Electronics is one of India’s leading companies and offers a choice of products across categories such as TVs, smartphones, wearables, tablets, cameras, digital appliances, printers and medical equipment. In the past 20 years, the company has set up three research labs and two manufacturing plants and has an employee base of more than 45,000 professionals.

Samsung has regularly introduced India-inspired innovations. With the recently launched Samsung ‘Make for India’ campaign, it has taken the national ‘Make in India’ campaign to a new level. The ‘Make for India’ campaign is designed to showcase Samsung’s most recent India-centric innovations. Samsung is dedicated to improving the lives of consumers through its constant pursuit of ground breaking innovations and value creation and has launched products which are specifically designed for the Indian consumers.