Samsung, MoEngage Align to Boost Customer Engagement in India

MoEngage Inc., California-based omnichannel growth marketing platform, has won the mandate to drive engagement on Samsung India’s My Galaxy application.

With the new partnership, MoEngage hopes to utilize its forward-looking, AI-driven marketing automation platform to drive engagement on Samsung India’s My Galaxy application.

MoEngage bagged the mandate after several rounds of competitive bidding from various global mobile engagement platform providers.

My Galaxy application, Samsung India’s flagship application, is an all-in-one product that brings entertainment, services and Samsung Care on one platform for users.

My Galaxy application offers the convenience of several apps in one app which makes it very handy for Samsung phone users. With this partnership, Samsung India will be able to leverage MoEngage’s push notifications, in-app messages, and email marketing capabilities to keep My Galaxy application users engaged and encourage app usage. Using MoEngage’s superior user intelligence and engagement platform, Samsung will be able to further understand their app users better for tailoring future services.

"We're ecstatic! Samsung's confidence in MoEngage as a preferred growth partner is a real boost to our mission and commitment to help mobile app companies drive growth through marketing automation. This win furthers our client base in the enterprise space, and we look forward to solving the unique challenges of driving growth for large enterprises." said Raviteja Dodda, CEO, MoEngage Inc.

The MoEngage platform provides marketers with a superior user engagement platform that delivers effective 1:1 personalized engagement via push, in-app, email & web push channels, and industry's most advanced segmentation engine. With the recent launch of products like Uplift and Sherpa, the company is also making deep forays into advanced machine-learning, to help boost marketing engagement for brands.

Built using the latest web-based technologies and a vastly experienced team, MoEngage has emerged as a leading global SaaS player, ready to take-on the engagement and retention needs of app and web businesses - from start-ups to large enterprise.