Rakuten, JR East Partner to Promote Cashless Payments across Japan

Rakuten Logo

Users will be able to travel on public transport and shop at approximately 600,000 stores around Japan with Suica-enabled Rakuten Pay app

Rakuten Payment, Inc. and East Japan Railway Company (JR East) today announced that the two companies will collaborate to promote cashless payments.

Through the collaboration, users of the Rakuten Pay smartphone app operated by Rakuten Payment will be able to charge and use the Suica e-money service offered by JR East in the Rakuten Pay app.

This will allow customers to use the Rakuten Pay app as a form of transportation e-money at approximately 5,000 train stations and on approximately 50,000 buses, in addition to approximately 600,000 stores around the country.

Overview of the cooperation

Launch date: Spring 2020 (planned)

Details: Users of the Rakuten Pay app will be able to use Suica through the app. In addition, users will be able to charge their Suica in the app by credit card payment through the Rakuten Card registered on the Rakuten Pay app. This will allow users to ride trains, buses and other transportation as well as make payments at stores affiliated with transportation e-money[2] with the Rakuten Pay app.

Compatible devices: Android™ devices that support Osaifu-Keitai®

Aims of the cooperation

By making it possible for users to charge and use Suica in the Rakuten Pay app, JR East aims to improve the convenience of its Suica service.

In addition, Rakuten Pay app users will also be able to earn Rakuten Super Points when using the in-app Suica charge function. Rakuten Super Points are the number 1 loyalty points program in Japan by overall customer satisfaction. Furthermore, users are able to quickly and securely use Suica services on their smartphone, without downloading a new app or registering credit card information.

Going forward, Rakuten Payment and JR East will look into collaboration in other fields to further promote the adoption of cashless payments.

Rakuten Payment, Inc. is a Rakuten Group company that provides services in payments and marketing. Established in April 2019, Rakuten Payment operates services such as Rakuten Pay (for store payments and for app payments), Rakuten Point Card, Rakuten Edy and Rakuten Check.

Rakuten Payment provides convenient and safe payment services to customers and provides affiliated businesses with a wide range of payment services tailered to meet their diverse needs and support through marketing programs leveraging data.