Purple WiFi partners with ‘The Instillery’ in New Zealand to Drive WiFi Business


Purple WiFi, the cloud-based Social WiFi software company, is partnering with The Instillery, a business IT solutions provider, based in New Zealand to become a Purple WiFi Cloud Managed Service Provider.


The Instillery delivers critical Information Technology Services based on networking and communication solutions for the Cloud and has agreed an arrangement in New Zealand and Australia as a Purple WiFi Cloud Managed Service Provider.

The Purple WiFi offering focuses on engaging, understanding and delivering value by allowing users to gain free access to a public WiFi network through their existing social media accounts or a short form. The user gets access to family friendly WiFi while the benefit to the business hosting the service (such as a restaurant, hotel, retailer, museum, sports stadium or shopping mall) is valuable analytic insights into the profiles and movements of their customers and a sophisticated built-in marketing platform.

Thousands of venues globally have been secured and deep technology partnerships established, most notably with Cisco and Cisco Meraki but also many others.

The Instillery is confident that the agreement with Purple WiFi will strengthen its position as the ‘go to’ provider for cloud managed services across New Zealand and Australia.

Andy Cronin, director of technology at the Instillery, comments: “We are absolutely thrilled to partner with Purple WiFi who are clear innovators and market leaders in this field. This partnership is a very logical fit and I think our clients will benefit greatly from Purple WiFi’s unique offering and deep insights into customer behaviour. It’s a win-win for everyone.”

Gavin Wheeldon, CEO at Purple WiFi, comments: “This partnership with The Instillery further strengthens our presence in New Zealand and Australia, where we have been expanding our customer base since launching in the region earlier this year. The Instillery takes a forward-thinking approach to cloud-based networking and communications, and understood the benefits of our offering from a user and business perspective immediately.”

Saurabh Madan, sales manager ANZ at Purple WiFi, comments: “The Instillery team run a very successful business, provisioning managed WiFi services for their clients. Adding Purple WiFi to their portfolio of services will enable the Instillery to expand their capabilities and provide key vertical customer segments such as hospitality, retail and leisure customers with feature rich Social WiFi and analytics.”