OPPO disrupts entry level segment, launches A12 in India

OPPO, a global smart device brand, is geared up to expand its popular A series with the launch of OPPO A12 in India. This power-packed entry-level smartphone is a testimony of OPPO's vision to provide exciting features at a compelling price to enhance the overall smartphone experience and style quotient of consumers.

Available in a mighty combination of 4GB RAM + 64GB ROM and 3GB RAM + 32GB ROM with memory expandable up to 256GB. OPPO A12 is powered by a 4230mAh battery that provides extended hours of content consumption for the users.

The device is equipped with a 13MP+2MP AI dual rear camera capable of capturing clearer and sharper images. The smartphone is equipped with a host of amazing features such as Rear Fingerprint Sensor and Face Unlock giving a secure smartphone experience whereas Dirac Smart sound effects provide the best sound effect while gaming, listening to music, and video streaming.

Smoother Experience, More Fun

With a mighty combination of 4GB RAM + 64GB ROM and 3GB RAM + 32GB ROM, with an expandable memory of up to 256GB with the help of a dedicated 3-card slot, the new OPPO A12 definitely packs a punch. Powered by a 4230mAh battery, OPPO A12 supports 17 hours of online video streaming, 8 hours of online gaming, and 63 hours of audio playback.

OPPO A12 is powered with MediaTek Helio P35 octa-core processor that helps in providing a lag-free gaming and video streaming experience. This further enables users to multitask with ease resulting in a smooth smartphone experience.

The device comes with ColorOS 6.1 based on Android 9 providing a fresh visual experience that's more sleek, refined, and comfortable even after prolonged use.

OPPO A12 has a Riding Mode for that helps users to focus on the road by blocking unimportant calls and notifications, making it safe when they are on the road; Smart Assistant provides a one-stop portal to different services and presents the most relevant information as cards on the home screen for easy access, saving users the trouble of going through the apps one by one; while the Smart Sidebar is a productivity tool that allows users to reply to messages while in another app, switch and transfer information between different apps.

OPPO A12 also features Dirac - a Smart Sound Effects that intelligently switches to the best sound effect setting taking the gaming, audio, and video experience to the next level.

AI-Powered Photography and Video Tools to Capture Beauty in Life

OPPO A12 is equipped with a 13MP+2MP AI-powered Dual Rear Camera. The 13MP main camera enables users to capture high-resolution images with more clarity and sharpness. The device sports 6x digital zoom and burst mode. The 6x digital zoom enabling users to take good quality zoom shots with more precision, whereas the burst mode enables a user to capture numerous images in quick succession.While the 2MP depth camera provides an enhanced bokeh effect and lets users shoot great portraits. OPPO A12 also offers two special features:

• Portrait Styles: Portrait Styles enables users to create quality visual content and reflects evolving consumer tastes regarding portrait or cinematic photos.

• Dazzle Color Mode: This effect works wonders when images are taken in a natural environment in poor lighting conditions producing more saturated and vibrant colors. Dazzle Color Mode is equipped with a pixel-grade color-mapping algorithm, which creates more vibrant and natural colors in an image

The 5MP front camera, powered with OPPO’s AI beautification algorithm intelligently optimizes and enhances the selfie experience. AI Beautification automatically detects skin quality, age, gender, skin tone, and create tailored solutions for different groups to amplify the beautiful elements of one’s self.

The smartphone also comes with Soloop Smart Video Editor that can help you create professional-quality videos with cinematic filters through very easy steps.

Sleek and Secure

OPPO A12 sports a lightweight design adding to its aesthetic value while elevating the smartphone experience to a whole new level with its remarkable features. Merely 165 grams in weight and 8.3 mm thin, the ergonomically designed OPPO A12 with its elegant curved body fits perfectly in the hand and pocket without feeling bulky.

The device also features a 6.22” Waterdrop Eye Protection Screen with a resolution of 1520×720. The blue light filter protects the user's eyes from straining, whether they are watching videos or playing games. Further, the screen is protected by Corning Gorilla® Glass 3 and offers a highly immersive experience with 89% screen to body ratio and 19:9 aspect ratio.

OPPO A12 comes with a dynamic 3D Diamond Blaze Design on the back that offers variations and changes its shades as the viewing angle changes. Also, the device comes equipped with a rear fingerprint unlock and Face Unlock that can unlock the phone almost just as fast as you wake the screen.

Market Availability

OPPO A12 will be available across offline stores and on leading e-commerce platforms starting 10th June 2020. 4GB+64GB variant will be available for ₹ 11,490/- whereas the 3GB+32GB variant will be available ₹ 9,990/- in two stunning color options - Blue and Black.

Offers

OPPO A12 will come with exciting offers across all offline stores and online platforms. Customers can get 6 months of extended warranty if they purchase the device by 21st June, 2020.