OnePlus launches the OnePlus Red Cable Club in India


OnePlus, the global technology brand today officially unveiled the OnePlus Red Cable Club today to celebrate 6 years of OnePlus in an act of gratitude to its community for their continued support over the years.

As a part of this program, OnePlus users will be offered exclusive benefits and experiences as part of the club. The next phase of the program will be created in classic OnePlus style, together with their community.

OnePlus Red Cable Club

From the brand’s inception, the distinctive red charging cable has always set OnePlus users apart from the crowd and bound them to become one of the most engaged, enthusiastic and driven communities in the world. The red cable was a distinctive feature that tied the community together as they continued to grow from strength to strength.

Commenting on the initiative, Pete Lau, CEO, OnePlus said, “Our community has been at the core of OnePlus in our journey over the years. As we complete 6 successful years, the launch of the OnePlus Red Cable Club is a testament of our gratitude to our 5 million strong OnePlus community in India.”

In addition to special perks and experiences, this initiative hopes to create a space for those who truly Never Settle to come together and find inspiration. The identity and DNA of this will be defined, as always, along with the community. In fact, the next Open Ears Forum in India in early 2020 will focus on perfecting the core philosophies and the future of the OnePlus Red Cable Club along with all the feedback and suggested shared by the community.

The benefits of the program include: 

  1. The Red Cable Jackpot. (Valid till 31st December)
    Try your luck once a day and stand a chance to win the following:
    a. Curated gift boxes worth ₹1,00,000
    b. 50% off on OnePlus Bullets Wireless 2 earphones
    To participate, head to your Red Cable Club membership page in your phone settings.

  1. Free Cloud Storage
    50GB of free cloud storage for 1 year. More room for your photos, memes and fake news. 10,000 of them.

  1. OnePlus Care Benefits
    Red Cable Club members are eligible for all OnePlus care benefits as follows:

ModelFree 1-Year Extended Warranty50% off on battery replacementUpgrade Plan
OnePlus 1/2/X
OnePlus 3/3T/5/5T/6
OnePlus 6T/7 series/7T Series

Red Cable Christmas 

In line with introducing the Red Cable Club, OnePlus has also its first ever Red Cable Christmas to involve its community in giving back to the less fortunate this festive season. In a sincere effort to extend OnePlus’s community-first approach, the company has collaborated with Rotary International to celebrate this year’s festivities.

As part of the program, OnePlus is offering special Christmas presents to lesser privileged families on behalf of its users and the larger Twitter community for every tweet containing #RedCableChristmas on 23rd December, 2019.

The community can also personally contribute to Red Cable Christmas by directly offering Christmas presents at gratitude boxes which have been set up in all OnePlus Experience Centres across India until 1st January 2020.