NTT DATA Invests in Star to Expand Collaboration in Design Field

NTT Logo

NTT DATA, an IT services provider, has become a minority shareholder in Star Global Consulting Inc. (Star) by acquiring newly issued common stock.

Star is a global consultancy firm that connects strategy, design, engineering and marketing. It has 750 employees, 12 offices globally and has achieved growth of more than 30% per year in average during the last decade.

With this investment, NTT DATA is enhancing end-to-end consulting services from business design to market success in order to accelerate successful digital transformation for their clients.

“In order to expand our digital business, design consulting has become a key starting point. Through collaboration with Star, we aim to further enhance competitiveness of our digital business,” said Yutaka Sasaki, Digital Strategy Officer, NTT DATA.

“I am truly excited about the collaboration with NTT DATA. The winners of tomorrow will be companies with a tight integration between strategy, design, engineering and marketing, and collaborating with NTT DATA strengthens our competencies to be the primary partner to market leaders within the industries we serve. ” said Juha Christensen, Founder and Chairman, Star.

As strategic global partners in the design field, the two companies will collaborate by combining NTT DATA’s various digital technologies with Star’s strategic design and development services, in order to realize higher value-added services.

For the client’s success

Clients face a variety of challenges, including changes in the business environment and digitalization. Through collaboration with Star, NTT DATA aims to expand the offer value, such as business design and service design. Therefore, clients will be able to design services that better understand clients, quickly validate service effectiveness, and provide services that include industrial design.
For example, we will start collaboration in several areas through partnerships.

MaaS: Mobility as a service

•Creating concept of customer journey of multimodal travel experience at MaaS

•Designing next-generation cockpit for various vehicles including self-driving cars

•Creating concept, planning scheme and developing travel experience platform


•Creating concept and developing new medical services capturing patient’s pain points on 5G network (telemedicine, medical application)

•Creating concept and developing personalized medical services for patients based on AI (data platform, serious illness prevention service)


•Creating concept and developing new services combining real business and online solutions for user tracking, visualizing including in-store behavior, and sales promotion

•Designing and developing guidance robots for big retailers


•Designing and developing home communication robot based on IoT technologies

•Designing and developing future smart glasses on 5G


•Creating concept and developing new business processes and services based on digital government strategy

•Creating concept and developing new public services


•Creating concept and developing neobank e.g. direct digital bank

•Creating concept and developing new services linked with core system through the API