New Smartphone Brand – Kult Forays into India, Launches Flagship Model

Targeting the burgeoning smartphone opportunity in India, Kult, a new age telecom brand, has forayed into the Indian smartphone market with its smartphone 10 (Ten). This smartphone is conceptualized and designed in India, China and Taiwan in association with Wistron Corporation, Taiwan, one of the leading Original Design Manufacturer (ODM).

Kult comes into being with its maiden smartphone 10 (Ten) to address the ever increasing demands of consumer for a powerful, fast yet simplistic user experience at an affordable price point. Kult brand philosophy is hinged on delivering “perfection inspired by simplicity” offering best in class technology for a redefined consumer experience, through symmetry in design, best in class components and premium specs, all at the right price.

By 2020, India is set to become the world’s youngest country with 64 per cent of the population in the working age group. As a result, while overall phone market in India has shrunk, the smartphone market has flourished exponentially with a 44 per cent, year-on-year, growth. By 2017 India is predicted to overtake the US to be the second-largest smartphone market globally.

Announcing the launch of 10 (Ten) by Kult, Nitesh Gupta, Founder, said, “We are witnessing a tremendous shift in consumer behaviour. The inception of the brand Kult has been to leverage technology to make for a simpler yet powerful consumer experience. 10 (Ten) by Kult is designed for a user who aspires for a hyper connected lifestyle while demanding technologies with a simple design and intuitive interface. It is designed to empower today’s consumer to have a superior digital experience.”

“10 (Ten) marks the beginning of a series of innovative mobility product launches over the next few quarters. We aim to revolutionise the Indian smartphone market with our affordable, simple yet feature rich smart devices. The devices to follow will focus on addressing the emerging consumer needs in terms of design, features, and specs all brought in at the right price.”

Tony Navin, Senior Vice-President (Partnerships and Strategic initiatives), Snapdeal said, “We are excited to partner Kult for launch of its first flagship device in India exclusively on Snapdeal platform. 10 (Ten) by Kult offers great value to Indian consumers with its high-end, world class features and design. We are confident that Snapdeal consumers will benefit from this partnership and will contribute to our growing mobility portfolio.”

Power Packed Performance

10 (Ten) by Kult is an LTE device with a 64 bit quad core processor, 3GB RAM and 16GB inbuilt memory. It is supported by an innovative Smart Dual SIM feature that provides user the convenience of using two SIM cards (Micro + Nano SIM Slots) with the option of replacing one sim with a micro SD card expandable to 128GB. It comes with Android Lollipop 5.1 operating system (upgradable to Marshmallow) and provides the user with a fast, fluid and smooth transitioning between various applications, seamless gaming and multitasking.

Superior Imaging

Equipped with 5-megapixel centrally placed wide angle front camera along with 13-megapixel ISOCELL rear camera, with super-fast PDAF(Phase Detection Auto Focus) enabling the user to move beyond mediocre imaging experience and celebrate unique moments of life. The camera comes powered with anti-shake, face detection; manual focus, exposure controls, smile and gesture capture options among other features.

Sleek & Stylish Design

10 (Ten) by Kult flaunts a specially designed High Luminance(450 nits) HD IPS, 5-inch (12.7-cm) display with a resolution of 1280×720 pixels, protected by a fully laminated touch panel made using Asahi’s Dragontrail glass.

Enhanced Usability Features

The powerful 10 (Ten) by Kult comes with 2350 mAh removable battery and offers fast charging with 100 minutes to full charge using a 2A charger which is provided along with the phone. The smartphone is packed with smart swap keys, ambient lighting and a tangle-free flat wire data cable.


Kult has partnered with Telecare, which has a reach of over 500 service centers across India, for providing after sales services.

Pricing and Offer

10 (Ten) by Kult will be available exclusively on Snapdeal at a right price of Rs. 7,999/- across India starting 15th December. The brand plans to foray into a first-of-its kind online to offline to online approach with Snapdeal wherein the customer has to option to visit Snapdeal zones at select Mobiliti World Stores to experience the device and order it online.