At the Mobile World Congress, Telef·nica and Microsoft Corp. have announced a strategic partnership to collaborate on projects to accelerate Telef·nica innovation and transform the telecommunications industry.
Building on Telef·nica and Microsoft‘s previous work together around the use of data and Telef·nica’s Fourth Platform to power offerings such as Aura, its AI-powered digital assistant, the new agreement will combine the power of Telef·nica’s state-of-the-art networks, unique customer proposition and global reach with the Microsoft Azure AI platform to design services telcos will offer in the future.
“Telef·nica has been a leader in using AI to transform customer engagement, and the strategic partnership we announced today builds on this history of innovation,” said Satya Nadella, CEO of Microsoft. “Together, we will apply the power of Azure and Azure AI to create new, innovative experiences for millions of Telef·nica customers around the world and shape the future of Telef·nica’s network.”
Jos· Mar·a ·lvarez-Pallete, chairman and CEO of Telef·nica, said, “Telef·nica is applying cutting-edge technology to its ongoing transformation, pioneering virtualization and softwarization to develop smart, liquid networks ready to be powered by AI. Specifically, we are already using AI to enhance our customer relationships and are really excited to work with Microsoft to further harness the power of Azure AI. This agreement strengthens our relationship and our common belief that AI technology and the use of data should be based on solid ethical principles and empower people to control their digital lives.”
Together, Telef·nica and Microsoft will expand the use of Azure Cognitive Services for customer engagement and business processes, create new AI-powered, in-home experiences for customers, and explore the use of intelligent technologies to transform the network.
Expanding the use of Azure Cognitive Services for customer engagement
Azure Cognitive Services power Aura, which is embedded in channels such as mobile apps, the company’s pay-tv service and its call centers in Brazil. With this new agreement, Microsoft and Telef·nica will work to explore the extension of Aura and Azure Cognitive Services to all customer relationship channels, such as its contact centers in other countries, social media and web services, as well as employee- and supplier-facing channels.
New AI-powered, in-home experiences for customers
Building on the success of Aura to control Telef·nica services, the two companies will evaluate developing Telef·nica’s Home as a Computer (HaaC) vision to use Azure Cognitive Services and Azure AI services with other Telef·nica services. Furthering the HaaC vision, Telef·nica and Microsoft will consider the creation of an ecosystem of Aura Living Apps built on Azure that will run on all Telef·nica devices at home. The apps will allow customers to interact with their devices to do daily activities.
Transforming the network with intelligent technologies
Finally, Microsoft and Telef·nica will explore working together to identify opportunities using AI and disruptive technologies like blockchain, 5G and edge computing to transform services and build the network of the future. The two companies will collaborate through the creation of a joint working team to explore how AI and machine learning can be applied to optimize its network, reduce costs and, in turn, drive industrywide transformation. Together, they would create proof of concepts to demonstrate how these solutions can be used for predictive provisioning, demand capacity and more.
For the outcome of these working groups, Telefonica and Microsoft will implement an intellectual property model based on Microsoft’s Shared Innovation Initiative. As customers take steps to transform their businesses, this initiative is built on a set of principles designed to provide them with clarity and confidence regarding their co-creation of technology and intellectual property with Microsoft.
The agreement between Telef·nica and Microsoft is further strengthened by the companies’ shared commitment to ethics and data privacy. Both organizations are committed to the responsible and ethical use of customer data and transparency around what data is being collected and how it’s being used, in alignment with GDPR principles.
The two companies have further strengthened this commitment through the training and certification of security experts within ElevenPaths, Telef·nica’s cybersecurity unit, on Microsoft‘s cybersecurity services and technologies.
