How Multiscreen 2.0 can pave way for better profitability for operators


The video service providers need to embrace new age Multiscreen 2.0 technology in order to optimize their ability to deliver content on multiple sets of screens for their users. 

With the proliferation of smart devices, smartphones and tablets are fast becoming an essential screen to experience the content and data for the users, at the same time it is becoming increasingly important for video service operators to enhance their revenue streams, and hence Multiscreen 2.0 can help them gain more from less in this situation.

Today’s video service providers or VSPs have a golden opportunity to transform their first generation multiscreen pay TV strategy into a revenue-generating ‘Multiscreen 2.0’ service that promises to deliver better value for the subscribers and enhance their TV viewing experience considerably.

Creating opportunities for the VSPs in terms giving greater level of scalability while at the same time not compromising on the quality, the second generation Multiscreen 2.0 technology platform can drive VSPs towards a better growth path and also reduce OpEx and CapEx for the VSPs. Besides this, Multiscreen 2.0 can also open new avenues for advertising and create new revenue streams for the operators.

A Multiscreen 2.0 environment can easily enable VSPs to present valuable enhancements to their subscription services, such as network DVR time-shift functionalities, personalized navigation and other features which make huge business sense for the changing business dynamics of today.

Today’s all connected customers are looking forward to video consumption on their set of device options or multiple sets of screens and in such a situation, operators need to provide true next generation multiscreen capabilities that can enable users to access over-the-top (OTT) content. And as Multiscreen 1.0 architecture is inadequate to meet the needs of this fast-evolving marketplace, operators need to evolve towards Multiscreen 2.0 era.

The Multiscreen 2.0 Advantage

With the explosion of smart communication devices in the form of tablets, phablets, smartphones etc, the multiscreen service content mix has expanded on an exponential level and this expansion has to include thousands of on-demand titles plus a an array of live channels delivered in IP mode.

In such a scenario, reaching out to users with all this content has become much harder with the multitude of screen resolutions, streaming formats and modes of content protection that must be accommodated to allow subscribers to get their pay TV content on whatever devices they choose. That is why experts firmly believe that video operators need to embrace Multiscreen 2.0 in order to gain from this trend.

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