Mozilla, a non-profit organisation and advocate for the open web, officially unveiled ‘Firefox Lite’ to fulfill user needs for a fast and lightweight mobile browsing in India.
Mozilla has entered into strategic partnerships with Times Internet and DB Digital to deliver the best-in-class content to its users. It has also on-boarded MoMagic, a leading intelligent marketing company as distribution partners to expand its reach.
Firefox Lite is an incredibly fast and lightweight Android browser which is less than 4MB, with outstanding privacy-focused browsing features. Speaking at the event, Joe Cheng, Head of Product Mozilla Asia said, “India is the second largest online market worldwide and a mobile first country and is projected to grow to 666.4 million in 2023. Majority of India’s Internet users are mobile phone Internet users who take advantage of entry-level alternatives to expensive landline connections that require desktop PCs and infrastructure. This presents us with a huge opportunity to empower them with better than ever mobile browsing experiences.”
Key Highlights of Firefox Lite:
● Fast: Firefox Lite’s standout feature, ‘Turbo Mode,’ blocks third-party trackers. This renders less data consumption and websites load up faster.
● Lightweight: Firefox Lite is less than 4MB, which is less than 10% of the size of other browsers in the market. Given its lightweight, users can stay updated on latest offerings from Firefox Lite without worrying about spending a lot of data to update the app.
● Private: Advertisers or websites often use web trackers for broad user data collection and targeted advertising. Firefox Lite is equipped with private browsing and tracking protection to help users browse without a trace.
“We continue to focus on providing tools and capabilities to our users and are always on a quest to discover and engage with newer partners to make our platform more agile. We aim to make Firefox Lite not just the best app for browsing and searching online but make it more engaging for our users and offer quality content such as news, games, shopping, travel deals and more,” added Joe Cheng.
New Strategic Partnerships in India
Firefox Lite is now available in 15 markets in Asia including Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Taiwan, the Philippines, and Vietnam.
“Mozilla understands that the best way to fulfill different local user needs and make the product relevant is through partnership. Mozilla has signed up with Times Internet and DB Digital as the first official news content partners in the Asian market to provide its users with a variety of quality content,” said Charles P.C. Chen, Head of Business Development, Mozilla Asia.
Arun Gupta, CEO and Founder MoMAGIC said, “We are delighted to be on board as a strategic partner to Mozilla Asia and bring in value with our unique edge in not only driving new user acquisition but also providing business intelligence with our offline -online data integration platform. This will result in giving deeper insights on end-user behaviour, and help Mozilla in its future product enhancement and in re strategizing its marketing and promotional strategy.”
Radhika Shukla, Head of Business Development – NewsPoint said “At NewsPoint, we believe in offering users quick and seamless access to authentic news and entertainment content from around the world. Our integration with Mozilla would enable Firefox Lite users to access a stream of engaging news, photos and videos from 450+ trusted sources on the home screen of their mobile browser.”
Pradeep Singh, Business Head, DB Digital said, “Being the dominating content player in the Hindi speaking market, we are extremely delighted to extend our partner network with Mozilla Firefox. With the upgraded features of Firefox Lite browser, the readers will now be better equipped to manage their content consumption which will mutually benefit both Mozilla and DB Digital”.
“Through such strong partnerships, we will continue to explore new features/services that provide value to our users in India and deliver again our brand promise of empowering user agency in Asia. We would also like to invite more India partners across Asia to join the business ecosystem with Mozilla to fight for the open Web,” added Charles Chen.