mCarbon enhances global footprint and expands operations in Middle East and Africa


mCarbon, a mobile technology solution innovator has appointed Sabri Amireh as the new Senior Vice President and the market unit head for Middle East and Africa. With this appointment, mCarbon reinforces its commitment in the region to achieve the next growth phase, internationally.


Sabri has extensive experience of over 25 years in the telecom industry wherein he covered diverse senior management responsibilities in Business Development and Sales. He has a proven track record of delivering solutions for GSM Operators through inspiring leadership in Middle East and Africa. He has previously worked with Orascom in Egypt, Cable & Wireless in Qatar, Jordan & Yemen. His last stint was with Mahindra Comviva where he spearheaded and managed their business for MENA.

On the announcement Rajesh Razdan, Founder & CEO mCarbon said, “We foresee Middle east and Africa as an important contributor to the next level of telecom products globally and hence our presence has to be commensurate to that. At mCarbon, we shall bring all our expertise in launching value added products for the consumers of the MENA region and work towards the vision of providing stellar products to our Telco customers and partners. I’m pleased to welcome Sabri Amireh to the leadership team as a Senior VP which will be invaluable as we look to expand in this important region”

Further, Sabri Amireh, Senior Vice President, mCarbon, said“With the robust expansion plans of the company with some very innovative offerings, it is great to be a part of a very agile team and work cohesively to further develop the existing business and boost company’s presence in the region.”

mCarbon is targeting USD 10 million of revenue over the next two years from the region and plans to set up an office in Dubai by the end of this year.

Earlier this year, mCarbon signed a significant multi country group level contract with Expresso telecom group (ETG), African telecommunications and information Services Company for the western Africa region.