Mahindra Comviva set to help Ooredoo to boost VAS revenues in Kuwait


Delivering innovative VAS solution, Mahindra Comviva, a global provider of mobility solutions, has unveiled its strategic VAS business management deal with Ooredoo Kuwait, one of the leading international communications companies.

As part of the multiyear deal, Mahindra Comviva will manage Ooredoo’s end-to-end VAS business for premium services offering such as SMS alerts, international credit transfer, OTT app aggregation, etc.

Under VAS business management, Mahindra Comviva will extend services such as campaign planning, product management, roadmap planning, content operations and sourcing & setting up innovation lab along with technical assistance and monitoring. This end-to-end service management will further help Ooredoo Kuwait to improve overall customer experience.


Commenting on the deal, Atul Madan, Head of Digital Services at Mahindra Comviva said, “This deal is of great strategic importance to Mahindra Comviva as we penetrate into the Kuwait market. We are extremely excited to extend our innovative value proposition to manage the Ooredoo’s end-to-end VAS business in Kuwait. The deal further establishes Mahindra Comviva’s expertise in providing personalized and innovative solutions to suit the operator’s requirements.”

Mijbil Al-Ayoub, Director – Corporate Communications, Ooredoo Kuwait said, “We are happy to be partnering with Mahindra Comviva as our VAS and mobile content master aggregator and primary partner. We look forward to benefiting from their expertise to help us boost our content-related revenue while maintaining utmost customer experience and cost optimization.”

With over 30 large scale revenue share deployments and over 150 content partners, the company has become one of the largest content aggregators across MEA region. The company has revolutionized the digital music industry, getting on board local and international content providers/copyright bodies/ local artists/premium music labels and production houses. Currently, the company owns the rights to over 300,000 unique music tracks in African, Arabic and international categories, and offers multiple genres including Hip Hop, Pop, Inspirational, Rumba, Hip Life, Football Chants, Gospel, Jazz, Rock, Reggae and Retro in more than 35 local languages.

Leading operator groups in Asia and Africa have outsourced management of their music services portfolio to Mahindra Comviva. The company has achieved over 25% growth in RBT revenues/ subscriber penetration in existing deployments and 870% business growth on third party platform in the past. Revenues from content based services have also improved by 5-10% on a monthly basis though improved business management practices and segmented campaigns adhering to the regulatory guidelines.