Lava International Ltd., the homegrown Smartphone and wearable brand, announced expansion of its Blaze series with the launch of its latest offering, the all-new Lava Blaze X.
Setting new benchmarks in the affordable smartphone segment, the Blaze X comes with segment’s first Curved AMOLED display. The new Blaze X comes in two stunning colors variants Starlight Purple and Titanium Grey. It will be available on Lava e-store and Amazon starting 20th July.
Sumit Singh, Product Head, Lava International Ltd., said, “Lava Blaze has been one of our successful series which is conceptualised to address the industry gap with quality and powerful smartphones. The new Blaze X, the latest addition to the line-up is developed with three key parameters at the epicentre– segment – first curved Amoled display, performance and aesthetics. I hope the fans like our new Blaze X and enjoys the experiences that it is designed to deliver.”
Display and Design
The smartphone flaunts a stunning 16.94 cm (6.67”) 120 Hz Curved AMOLED Display with punch hole design providing an immersive experience to the users. Packed with a premium moonstone matte back design with Elegant Deco the new Blaze X exudes style and is a true trendsetter in the category.
Camera Prowess
Equipped with a 64MP + 2MP rear camera featuring the Sony sensor and a 16MP front camera, the new smartphone offers several shooting modes including Dual View Video, Film, Pro Video, Slow Motion, Timelapse, UHD, Gif, Beauty, HDR, Night, Portrait, AI, Pro, Panorama, Filters, Macro, AI Emoji.
Power and Performance
Delivering an enhanced experience and superlative speed the smartphone brings the latest MediaTek Dimensity 6300 processor with AnTuTu 420K+, paired with three RAM options – 4GB+4GB*, 6GB+6GB*, and 8GB+8GB* boasting a generous 128GB UFS 2.2 storage to enable smooth multitasking and ample space for storage. Blaze X comes with 5000mAh battery along Type C port and 33W Fast charging.
Android and Software Upgrades
Blaze X comes with Lava promise of bloatware-free, ad-free experience and clean Android 14. Lava will offer regular software updates, including assured upgrade to Android 15, along with quarterly security updates for two years.
Free Service @Home
Following brand’s consumer-first philosophy, Lava will be offering Free Service @Home for Blaze X users, pan India alongside attending user concerns at Lava retail outlets.
Price and Availability:
| Variant | Price (INR) | Special Launch Offer (INR) | Availability | Platform |
| 4GB+4GB* | Rs 14,999# | Rs 13,999 | 20th July 2024, 12 A.M | -Lava E-store – Amazon |
| 6GB+6GB* | Rs 15,999* | Rs 14,999 | ||
| 8GB+8GB* | Rs 16,999* | Rs 15,999 |
