Lava launches MyZ – ‘Made-to-Order’ upgradable phone


#ProudlyIndian Lava has launched smartphones – MyZ – that can be customised and even upgraded to suit the customers’ requirement.

MyZ is uniquely designed to allow customers to customize their smartphone to suit their needs, before purchase (being called as My-Z). The phone can also be upgraded post purchase (being called as Z-Up).

These smartphones can be customised in 66 unique ways with options of increasing or changing RAM, ROM, front camera, rear camera(s) and even the colour of the phone. This is unprecedented in the 25-year history of the phones in the world.

‘Made-to-Order’ phone

In a move that will redefine the smartphone industry and its use by customers, Lava announced this unique ‘Made-to-Order’ concept for smartphones which will allow customers to choose between a 2GB, 3GB, 4GB or 6GB RAM, and mix & match it with 32GB, 64GB & 128GB ROM in a combination of your choice. Further you can choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera.

You can also select a color of your choice, your own version of Lava’s Z series – and your MyZ is ready. You can order this ‘Made-to-Order’ device on Lava e-store- and your unique smartphone, made just for you, will be delivered to you.

We are proud to announce the artwork of our young and passionate R&D and design team from India, which made Lava the first ever company in the world to accomplish such a unique milestone. This concept, apart from fulfilling the consumer’s needs, will also make Lava a very nimble and efficient company in upstream and down-stream supply chains, said Sunil Raina, President and Business head, Lava International. Soon, even retailers & trade can build phones as per their customer’s choice, he added.

Even bigger Innovation – Upgrade to suit your needs post purchase
Innovative customisation doesn’t stop here. Lava has solved a yet another major pain point of the consumers. As the usage pattern of the consumer changes, they want to upgrade their phones with a higher RAM/ROM specification. At that time the consumer is left with no option but to buy a new phone with a higher feature set and is forced to spend the full cost of a new phone. This will no longer be the case.

With Lava’s Z -up, customers can upgrade their phone’s RAM and ROM by visiting a Lava service centre. For on-the-spot upgrade, customers can pre-book their appointment at a service centre near them. Upgrading phones will be possible, by paying only an incremental charge for upgraded components.

With this unique innovation, we will save customers’ money, avoid the hassle of transferring data to a new phone, while ensuring environmental safety and offering protection from e-waste. We firmly align ourselves with the Hon’ble Prime Minister’s vision of Make in India and an Atmanirbhar Bharat with zero defect and zero effect, Sunil Raina further added

MyZ & Zup series is powered with a MediaTek Helio G35 Octa core processor and will have a stock android 10 user interface for a Bloatware free pure Android experience. On the hardware front, the phone will have a water drop notch, HD+ display of 6.5″ (16.55 cm) with Corning Gorilla glass 3 protection. The phone ships with a large 5,000 mAH battery ensuring all day long usage and comes with a Type-C charging port. The complete range is Military Grade certified for ruggedness.

Lava launched the upgradable Z series smartphones as:

Z6, a 6+64GB device priced a 9,999. This smartphone comes with a triple rear camera (13+5+2MP) and a 16MP selfie camera.

Next on Lava’s line-up is Z4, a 4+64GB smartphone. This smartphone comes with a triple rear camera (13+5+2MP) and a segment first 16MP selfie camera. This smartphone is priced at 8,999.

Lava also launched Z2 with 2GB RAM and 32GB storage. The phone has a 13+2 MP Dual Camera along with an 8MP selfie camera. The phone is priced at Rs 6,999.

Lava has also unveiled the first designed-in-India smartphone, Lava Z1 – a 100% indigenous phone, designed by Indian engineers. This 2+32GB phone offers a hang free, durable product experience to upgrade feature phone users to smartphones. For superior audio quality, the phone comes with a 5 Magnet speaker. Lava Z1 is priced at 5,499. It is the first phone in the segment to get Corning Gorilla Glass 3 protection and is a Military Grade certified device.

Lava also introduced its first smartband- BeFIT. BeFIT will be available for Rs. 2,699.

MyZ along with Z2, Z4 and Z6 will be available for purchase from 11th January 2021 across online and offline channels.