IFA 2018: Samsung Outlines its Vision for the Next Era of Connected Living


Samsung Electronics kicked off its IFA 2018 press conference in Berlin by outlining its vision for the next era of connected living.

Over the course of the next hour, through presentations showcasing its latest TVs, displays, appliances, soundbars and more, the company demonstrated how its advancements in AI, IoT and 5G technologies are helping to turn that vision into a reality.

At the start of the event, HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics, set the stage for the exciting announcements to follow by inviting guests to “sit back and open your mind to the power of Samsung innovation.” He then discussed the company’s commitment to developing products and services that harness the power of cutting-edge technologies to add convenience to everyday life.

Guests were treated to up-close looks at a number of groundbreaking Samsung innovations, including the new QLED 8K, as well as Samsung’s cutting-edge Micro LED screen, The Wall; a new 49-inch version of The Frame; two new premium soundbars, the HW-850 and the HW-950; and the recently launched Galaxy Note9.

The company also discussed how insights garnered from the European market helped it develop a diverse range of intelligent appliances, including its Family Hub refrigerator, Dual Cook Flex, and QuickDrive™ washing machine.