Spotlight on Cloud Innovations | TelecomDrive.com
By harnessing the power of cloud computing, global telecom operators can position themselves at the forefront of industry innovation and drive productivity to the next level
In the rapidly evolving telecom industry, cloud-based infrastructure has become a cornerstone for innovation and efficiency. Telecom companies are now offering advanced services such as Software-defined networking, network function virtualization, and visualized network functions through cloud platforms. These technologies empower telcos to manage their networks more effectively, reduce operational costs, and deliver a new array of services to their customers, setting the stage for a more agile and scalable future.
In order to embrace virtualization technologies, and implement software-defined networking, telcos must migrate their services and infrastructure to the cloud.
This requires the use of effective automation and orchestration processes. These technologies enable telcos to lower their capital and operating expenses while providing their consumers with adaptable services catering to fluctuating market demands and reducing time to value.
Data Monetization Through the Cloud
The cloud monetization market includes an ecosystem of strategies, tools, and platforms created to efficiently commercialise cloud-based products and services. It entails the process of converting cloud resources such as software, data storage, computing power, and infrastructure, into opportunities for revenue creation. Basically, cloud monetization includes various pricing strategies, revenue streams, and business models, specifically designed for the cloud computing industry.
This includes, among other things, value-based pricing, tiered pricing, pay-per-use pricing, and subscription-based models. In order to optimise revenue collection and maximise profitability in the cloud environment, cloud monetization also involves employing technology like billing and invoicing systems, metering and usage tracking tools, and customer relationship management (CRM) platforms.
Cloud monetization offers a wide range of dynamic opportunities. It offers a lot of potential due to the growing industry adoption of cloud computing, which is driven by factors like data in the form of connectivity, information, intelligence as a service, and creating value on the asset through monetising APIs that have now been standardised for network transformation services like camara and business process like tmforum.
Effective monetization strategies are becoming more and more essential as businesses move their operations to the cloud and depend on cloud-based connectivity management solutions for vital functions like data storage, software development, AI models as a service and collaboration using standard interfaces like TMFORUM, MEF and Camara.
Additionally, the emergence of cloud-native technologies like serverless computing, microservices, open DIT vital architecture and containers broadens the potential for cloud monetization by opening up new avenues for value-added services and creative pricing structures. New opportunities for revenue generation through data analytics, predictive maintenance, and customised solutions are presented by the rise of specialised cloud services like artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT).
Geographic segmentation takes into account regional differences in customer preferences, regulatory frameworks, and market dynamics. These differences have an impact on cloud service providers’ and monetization platform vendors’ pricing strategies, go-to-market strategies, and localization initiatives. Data being the main currency, exchanged through APIs presents telcos with a multitude of opportunities to improve revenue and customer service.
By offering intelligence products built around AI’s ability to analyze big data sets quickly, telecom companies can utilize advertising API content monetisation through channel personalisation and content monetization, which will further enable going beyond telecom and domain specific data monetization into more domain specific usecase like advertising, OTT content personalisation, healthcare, iot, financial services and more.
By utilising AI, telcos may increase their service offerings and become vital to their customers and partners by generating more revenue and fostering loyalty through effective data monetisation strategies. As CSPs become techcos they stand to gain from such digital platform strategies as the command vast amounts of customer data that can be transformed into business value using embedded artificial intelligence models tied to specific enterprise and customer goals across their Digital Touch points.
Personalising Customer Data Through Profile-of-One
Using Profile-of-One to personalise data is essential to enabling customised experiences. It makes use of vast amounts of data to provide detailed profiles suited for specific use cases. Profile-of-One facilitates the extraction of useful information and the prediction of customer behaviours through its easy integration with AI-powered models. This personalisation approach helps target the right customer segments with the right product and the right time on the right channel with the right content. Through cloud-native applications and services enabled with generative ai, operators can now hyper-personalize offerings, improve service quality, and foster stronger customer relationships.
The technology acts as a visualisation tool, connecting and gathering data from multiple sources. It also lets developers gather attributes and make links to construct a temporal representation of entities, like customers or products. Personalised experiences and well-informed decision-making are made possible through this comprehensive view of the entity. It serves as a foundation that supports a range of AI/ML use cases across different product offerings.
For telecom consumers, Profile-of-One generates an extensive and highly customised dataset that offers deep insights. A wide range of information is included in customer profiles, including past trouble ticket history, information from loyalty programmes, usage trends, interactions, demographics, revenue and invoicing information, product purchases, and subscriptions. Telcos can have a comprehensive understanding of their customers and provide personalised experiences based on their individual requirements and preferences by gathering and evaluating data.
Security is another critical aspect where cloud innovations excel. Cloud providers invest heavily in robust security measures, offering telecom operators advanced protection against cyber threats and data breaches. This fortified security infrastructure allows operators to safeguard sensitive customer data and uphold regulatory compliance standards with greater confidence.
Cloud innovations are transforming the telecom industry by enabling telcos to manage their networks more effectively, reduce costs, and offer new services. The migration to cloud-based infrastructure allows telcos to automate and orchestrate the delivery of scalable, agile, and adaptable services. The adoption of cloud-native technologies and specialized services like AI, ML, and IoT opens up new revenue streams and personalized customer experiences. As data becomes a valuable asset, telecom companies can leverage AI-driven insights to enhance customer service and foster loyalty through personalized solutions.
In this evolving landscape, the synergy between cloud and advanced data strategies empowers telecom companies to not only enhance operational efficiency but also unlock new avenues for growth and customer engagement. As the industry continues to innovate, the strategic use of cloud technologies and personalized data will be crucial in maintaining a competitive edge and achieving sustained success.
In conclusion, cloud innovations are not just transforming global telecoms—they are redefining the very fabric of connectivity and digital experiences worldwide. By harnessing the power of cloud computing, telecom operators can position themselves at the forefront of industry innovation, driving sustainable growth and delivering unparalleled value to their customers.
This article appeared as part of the cover story titled – “Cloud Innovations Powering Global Telecoms” – inside July 2024 issue of Disruptive Telecoms
Picture Courtesy: Pixabay.com
