How Celltick Solutions Can Drive m-Health, m-Learning in India


Close on the heels of its launch of ‘BSNL BUZZ’, a next generation cell broadcast service for BSNL Mobile, Israel based Celltick, an innovation driven mobile marketing enabler is set to focus around bringing in more innovations to the Indian market.


With its BSNL partnership, Celltick is providing a fully managed high-value interactive service on the home screen for BSNL Mobile’s 77.2 million subscribers based on its patented LiveScreen platform.

With BSNL BUZZ, Celltick will provide a variety of interactive and easy to use services such as content, news, contests, subscription packs, coupons and advertising. The service will also deliver location-based information services in 7 languages – Hindi, English, Bengali, Tamil, Malayalam, Kannada and Telegu.

“India is a big market for us – we work with Vodafone, Airtel, Idea, BSNL, Reliance etc. as far as consumers are concerned, majority of people here do not have smartphoners – people do not have data package as well. So if you are a farmer in remote areas of India, you are missing out on lot of opportunities. With our system the possibilities are endless – we can have m-Learning, m-Health – basically increase the reach of mobile enabled applications without the element of Internet,” explains, Ronen Daniel, CEO, Celltick.


India Growth

Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands while delighting users with a unique user experience. The company is looking forward to achieving bigger growth in India.

“We are covering almost all the operators in India – we also have other products. We can give consumers a quick access to the information that is most important for them. This application is called “Start” – wherein users can navigate right on the “Start Screen”. Lot of applications can have a single window opening here – all my favorite content can be there. 50 per cent of the time, people do nothing – we have these log games which can involve users. We work with many OEMs in India for giving this application and the list is growing.” He adds on.

Celltick’s innovative products, robust relationships within the ecosystem and strong execution capabilities enable powerful distribution, high user retention and home screen monetization.

Today, the company drives billions of transactions annually across more than 150 million active consumers across its different mobile platforms in over 20 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S.

“We are one of the pioneers in turning mobile marketing into a commercial success. Our products Start and LiveScreen are deployed by tens of mobile operators, device manufacturers and media companies worldwide, used by over 150 million subscribers and enable billions of transactions annually,” he explains.



Telecomdrive Bureau
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