Distribution Strategy: Smartron puts its tbook in India’s offline stores


Smartron, India’s first global IoT brand, “designed and engineered” in India for India & world, has tied up with Redington India Ltd. to distribute their high performance tbook in all major IT retail stores in the Indian market across South states of the country.

Launched in April 2016, the tbook was previously available only in the online space (Smartron.com, Gadgets 360 and Amazon.in). While the tbook will continue to be available online, Smartron’s foray in the off-line space will offer our customer’s more purchase options.

As a result of this tie up, the tbook will be unifromly priced at Rs 42,999/ – and will be available in major IT multi brand retail outlets.

This perfect mobile workstation aimed at enhancing the user experience, is built on the concept of Internet of trons (IoT) designed to deliver the ‘tron experience’. The device is equipped with tstore, tcloud and tcare which provides the user with a platform to experience unique Smartron services.

“The tbook was our first product and has received tremendous response. Our 2-in-1 ultrabook convertible has a distinctive dual tone styling with an all metal unibody and is an ideal workstation. With our partnership with Redington, we hope to reach a wider consumer base and give them an opportunity to experience our unique product and services.’’ stated Mahesh Lingareddy, Founder & Chairman, Smartron India Pvt Ltd.

According to P S Neogi, Joint COO, Redington India, “We are extremely pleased to partner with Smartron, which has developed a very aspirational and uniquely styled tbook that truly showcases India’s innovation in design and development capabilities in the technology sector. Smartron has demonstrated that India has the talent and is ready to build a brand that can go truly global. We look forward to this partnership in promoting a truly ‘Made in India’ device.”