Digital Enablement: Max Bupa Unveils ‘GoActive’ Health Insurance Plan in India


Max Bupa – one of India’s health insurance players – has introduced a digitally enabled ‘Everyday Use’ Health Insurance Plan – Max Bupa GoActive Health Insurance Plan.

This new-age product is a disruptive and customer centric offering from Max Bupa, that caters to the ‘daily health needs’ of Indians and has been designed with an intent to bring a paradigm shift in the health insurance industry.

GoActive is a holistic health insurance plan that has been designed to give customers 360 degree coverage for their daily health needs including inpatient hospitalization and on-the-go access to OPD, diagnostics, personalized health coaching, 2nd medical opinion, behavioral counseling and much more. Max Bupa has brought together the industry’s premier health-tech providers including GOQii, Practo and 1mg, on a single platform to create a digitally enabled wellness ecosystem that will seamlessly offer all these services to its customers.

Highlighting the key benefits of GoActive Health Insurance Plan, Ashish Mehrotra, MD & CEO, Max Bupa said, “With 1 in 5 Indians being plagued by lifestyle diseases, health insurance is not an option anymore. Over 60% of healthcare expenses in the country are still out of pocket and self-funded by customers. Our aim with the GoActive Health Insurance Plan is to bridge this gap and bring more and more people into the ambit of health insurance. We have partnered with several experts including GOQii, Practo, and 1mg to build a holistic health insurance plan that is usable on a daily basis and goes beyond hospitalization. GoActive is India’s everyday health insurance plan that covers OPD, Diagnostics, Health Checks, Wellness, Behavioral Assistance, Second Medical Opinion in case of critical illnesses and much more.”

Max Bupa GoActive Health Insurance Plan offers savings to customers from day 1 including a complimentary complete body check-up up to INR 2500 per adult, diagnostics and cashless/reimbursement OPD coverage. The plan also offers benefits such as renewal discount of up to 20% on achieving their health goals. Additionally, it introduces AdvantAGE – a 10% discount on base premium at the time of buying and on all future renewals if the age of the eldest enrolled person is below 35 years.

Sania Mirza, the first Max Bupa GoActive customer in India said, “We have all heard multiple instances of lifestyle diseases plaguing not just the old, but also the young and fit. So being financially fit by investing in the right health insurance plan is as important as being physically fit for every Indian. I think Max Bupa GoActive is THE health insurance product that India needs today as it is aimed to keep people healthy and out of the hospital, while still being there in case of contingencies. For me, personally, Max Bupa GoActive works because it can take care of my everyday health needs on the go and gives me someone to track my health even when I forget. It also rewards starting young in multiple ways through its AdvantAGE feature, which gives India a big reason to start early and make health insurance their first investment.”

“We are very excited with the opportunity of combining digital health and insurance on the same platform and creating a consumer centric offering. The GOQii partnership with Max Bupa is unique as it guides, empowers and motivates consumers to adopt a healthy lifestyle with the help of a Health Coach. This healthy behavior leads to benefits in their insurance plan which is a game changer,” says Vishal Gondal, Founder and CEO, GOQii.