Astellia contributes to Zain’s strategy of delivering on digital lifestyle


Astellia, a provider of network and subscriber intelligence for mobile operators, is participating as a strategic technology partner in the 5th annual Zain Technology Conference.

The theme of this year’s Conference is ‘Transforming Our World’, reflecting Zain’s strategic aspirations of delivering on a compelling digital lifestyle to its customers.

During this three day event, Astellia’s keynote presentations will address business topics like ‘Delivering a positive customer experience at all times’ and ‘Driving new revenue through geo-located insights & innovative services.’ Through relevant case studies Astellia will show concrete results obtained at Zain: usage-based customer segmentation, differentiated QoE, increased customer care efficiency. Astellia will further focus on helping Zain prepare a smooth VoLTE introduction.

Commenting on ZTC 2015, Zain Group CEO, Scott Gegenheimer said, “We are pleased to be hosting ZTC 2015 in Bahrain once again having held our very first technology conference in the Kingdom back in 2009. Digital innovation and its implementation to enhance our customers’ mobile experience closely with our technology partners lies at the heart of Zain’s vision.”

Zain Group’s Chief Technology Officer, Hisham Allam commented: “ZTC 2015 is going to be a momentous occasion for Zain and its technology innovation partners. Our sector is an exciting, vibrant, evolving, complex one, and now, more than at any time in the past it is important for there to be a large degree of information exchange and transparency in our industry.”

Astellia’s Managing Director Middle East, Ali Wansa commented: “Zain is renowned for enhancing their customer’s mobile experience and staying abreast of the latest trends in technology. We are therefore very proud to contribute as a recognized partner to this conference. It provides a prime opportunity to devise ways to utilize our CEM and network performance solutions in ever more efficient and successful ways and it is an excellent lever to reinforce our cooperation with the different opco’s of Zain.”

Telecomdrive Bureau
TelecomDrive is an effort to create a unique content focused platform for the telecoms and communications segment.