YU Unveils ‘YUNIQUE’ 4G HD LTE smartphone for INR 4999


Disrupting the nascent 4G market in India with the best in class technology, YU, the new age technology brand in an exclusive partnership with Snapdeal, has unveiled its affordable smartphone YUNIQUE-the HD 4G smartphone for INR 4999 in India.

Gearing up to become the No. 1 online only handset brand, YU aims to sell half a million (0.5 million) smartphones by Diwali this year.

YUNIQUE will be exclusively available on Snapdeal and will be made available for sale every week for registered users. The registrations begin from today, 8th September 2015, 6 PM onwards for the first flash sale scheduled on Tuesday, September 15, 2015 at 12 noon.


YU is the first and only mobile brand that has pioneered Onsite Doorstep Service in 283 cities, wherein it provides replacement for inwarranty customers and COD option for out warranty customers. We strongly believe that Service is a big differentiator and this is the 2nd phase of our Service journey to elevate experience of the customer who should have an option to have Service at home or experience in one of our Service Centres.

With the launch of YUNIQUE, YU is introducing over 825 Authorized Service Centres across more than 600 cities wherein customers can walk in for Software Support, drop their Handsets and get replacement handsets at their Door Step. This service will be soon extended to all YU devices.

Commenting on the launch, Rahul Sharma, Founder, YU Televentures said, “India is at the tipping point of digital revolution and we expect 4G technology to push internet usage to an unprecedented level. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24×7 data connectivity with increased video consumption and real-time mobility solutions. However to boost adoption, 3 key things including price, product and reach are important. I feel that with YUNIQUE being available at 4,999 through a partner like Snapdeal that has the farthest reach, we have a compelling preposition to delight the consumer.”

Talking about the partnership, Kunal Bahl, Co-founder & CEO, Snapdeal said, “We are extremely excited about our partnership with YU, a brand that has truly redefined the technology experience. Priced attractively, YUNIQUE comes packed with features and is sure to capture the interest of users looking to migrate to 4G technology. Together with YU, we look forward to bringing in more revolutionary and game changing gadgets and services for our customers across the country. We have seen an enthusiastic response from customers in the pre-launch phase and we are confident that we will see tremendous response towards its launch.”

Surfing on 4G networks is said to be at least 5 times faster than 3G and enables the consumers to download movies, stream video and music, share photographs, surf internet and achieve much more out of their smartphones with great ease.

YUNIQUE exhibits a seamlessly blended body design, embodying strength through meticulous craftsmanship. Each element of the device is meticulously aligned and adorned with the YU logo for a stunning device inside and out.

Packed with a Qualcomm Snapdragon 410 under the hood, YUNIQUE one can push boundaries with 64-bit architecture, processing data at the speed of light. The smartphone is perfect for multitasking and efficiently running applications of any kind. With 1.2GHz quad core processor, Adreno 306 GPU for graphics, YUNIQUE is powered through the day with 2000mAh battery.

The device is equipped with a 4.7-inch HD IPS display offering a dynamic contrast and color vibrancy; making it the most affordable HD smartphone in the world. Capture rich photographs with an 8MP AF rear camera at f/2.0 aperture revealing sharper pictures with intricate detail. Taking selfies is now just a cake walk with a 2MP FF front camera for the selfie aficionados. Keep your precious memories safe and enjoy on-the-go access to your files, music and pictures with 8GB ROM and a 32GB expandable memory card.

Running on the latest Android Lollipop 5.1, the new smartphone gives users the access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc.