Marking the Independence day celebrations a month in advance and contributing heavily to the government of India’s ‘Make in India’ initiative, YU, the new age technology online focused brand from Micromax, is making the biggest batch of its Made in India YUPHORIA phones available through an open sale at Amazon.in.
YUPHORIA which is a power packed smartphone is conceptualized and designed in India with an innovative metal ring giving it the premium built quality at a competitive price of Rs. 6,999. Taking ahead its promise of ‘Made in India’, 100,000 YUPHORIA, all designed and made in India will go on sale for the first time before Independence Day.
Commenting on the Make in India effort and the Open Sale, Rahul Sharma, Founder YU, said “With YU, we endeavor to give our community a technology experience like never before and we are humbled by the love and encouragement our consumers have responded with. Staying true to the same commitment of creating more for our community, we are proud to announce our first batch of ‘Made in India’ only YUPHORIA phones. And that’s not all, it’s time we share back the love; we give you the first ever open sale with more than 100,000 units designed and assembled in India, through our partner Amazon.in. This is a huge leap and a testimony of our growth as it will help us to improve the design and propel research and development of products to suit the domestic requirements and demands of the Indian market.”
YUPHORIA, the Miracle in Metal, has shattered all the records previously and has received close to 10 lac registrations for its flash sales on Amazon.in. Priced attractively at Rs. 6,999/-, the smartphone caters to the needs of the neo users who write their own rules, as the device adorns a metal ring, an updated Cyanogen OS 12 (Android Lollipop out-of-the-box), 1.2GHz Qualcomm Snapdragon 410 processor, 2GB RAM and more.
Sporting a 5-inch HD IPS display, the device comes with optimal resolution designed to bring users the best in class viewing experience. With an 8MP rear camera, pictures come alive and perfect selfies are a piece of cake with the 5MP front camera (85 degree wide angle) making it the best companion for the photo enthusiasts. Designed for the tech savvy audience seeking a combination of innovation and efficiency, the 4G powered YUPHORIA with a 1.2GHz Qualcomm Snapdragon 410 processor packed with a 2GB RAM, 16GB ROM promises exceptionally fast performance, smoother transitions and a fluid experience for the heaviest of users.