Xiaomi, touted as one of the biggest Internet-led success stories, has sold 2.12 million phones in a span of just 12 hours with the help of its flash sales model. This was done as part of its flagship “Mi Fan Festival” running across various countries.
In the process, the company has also made it to the Guinness Book of World Records.
Mi Fan Festival 2015, the huge online party held to celebrate Xiaomi’s 5th birthday, ended on a high, after Xiaomi achieved its best-ever single-day online sales performance. The company announced that it sold 2.12 million phones and recorded total revenue of about US$335 million in just over 12 hours of time frame.
Mi Fan Festival 2015 was concurrently held in seven markets this year. For the first time ever, Malaysia, India and Indonesia joined the party too.
With its latest achievement, Xiaomi beat its own record last year for the number of phones sold and total revenue during Singles Day 2014. Halfway through the event at 4.04p.m., Xiaomi already announced total revenue of RMB1.57 billion, surpassing the full-day results of both Mi Fan Festival 2014 and Singles Day 2014.
The 12-hour-long event proved that Xiaomi is truly an Internet company, with the e-commerce model being an extremely successful way of reaching its users. The company also sold a variety of products other than smartphones as well.
Over 38,000 Mi TVs and over 770,000 smart appliances were sold, including 200,000 Mi Bands and 247,000 Mi Power Strips. In fact, revenue from accessories stood at RMB190 million after 12 hours.
Xiaomi also demonstrated its commitment to fast delivery, with 500,000 orders shipped in 12 hours and the first order reaching a customer at 11.27a.m. – just 1 hour 27 minutes into the sale. In total, 3.05 million orders were made online over the course of 12 hours.
it is important to note that in 2014, Xiaomi sold 61.12 million smartphones and recorded total revenue of RMB74.3 billion. Analyst firm IDC ranked Xiaomi as the top smartphone vendor in China last year.
