Xiaomi India sells more than half a million Mi TVs in over six months

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Xiaomi has announced that it has sold more than 500,000 Mi LED TVs in over six months. Half a million Mi TVs account for Mi LED TV 4, Mi LED TV 4A 32” and Mi LED TV 4A 43” sold across mi.com, Flipkart.com and Mi Homes. This achievement marks an industry first, and is a key milestone for Xiaomi India.

Mi LED TVs recently became the most rated TV on Flipkart with over 100,000 ratings and have garnered a lot of love from users across India. his quantum of customer ratings is unheard of, for the TV category in the online space and proves that Xiaomi is not just a leading Smart TV brand but also the leading TV brand in the online space.

Raghu Reddy, Head – Category and Online Sales, Xiaomi India said, “We are extremely proud to be sharing this milestone with our fans and partners. It took us years of planning to get the hardware design, smart Patchwall User Interface and software partnerships to deliver a truly smart TV experience to our Mi Fans. We are glad that half a million Indians put their faith in a Mi TV in such a short span of time.

Based on what we know, no other brand has ever achieved this in India. We are extremely thankful to all our Mi Fans for their amazing support, and will continue to work hard to constantly outdo ourselves as we have done on many occasions this year. I am especially thankful to our partner Flipkart who have extended their support and made Mi TVs an extremely successful product. One thing I would like to share with our Mi Fans is that this is just the beginning of a beautiful Mi TV journey and there will be many more reasons to celebrate”

Sandeep Karwa, Head, TV & Large Appliances, Flipkart: “We are delighted at yet another milestone in Xiaomi and Flipkart partnership that goes a long way; one that began from smartphones and has mushroomed into other product categories. Consumer electronics in India is a complex market to solve for, given post sale forms a very important part of the customer experience journey. Keeping that in mind, Flipkart built an end to end experience leveraging own infrastructure and our partners in the ecosystem, redefining the post facto experience and hence resulting in an overall growth of the TV market and improvement in the penetration into households in the country. This success is a validation from our customers and shows the growing appetite of the market for advanced and affordable products.”

Mi LED Smart TV 4 138.8 cm (55) is the world’s thinnest LED TV at just 4.9mm slim, and comes with an intelligent content-first PatchWall software completely redesigned from the ground up for India. Post its launch in February, Mi LED TV 4 has completely transformed the TV industry in India. Mi LED TV 4A (43) and Mi LED TV 4A (32) feature vivid 43- and 32-inch displays respectively. With a 1920 x 1080p Full HD panel, Mi LED TV 4A (43) makes for a great viewing experience combined with a powerful set of speakers that have been specially tuned to provide great audio for India users. Mi LED TV 4A (32), comes with an HD display and the same, custom-tuned set of speakers that sound great and compliment the vivid display. Extending the India-specific customizations, Mi LED TV 4A series also features display panels that are optimised for use in India.