Chinese technology company Xiaomi has announced its Mi.com reward program in India, allowing registered mi.com users to obtain reward benefits while purchasing Xiaomi products from the website.
Mi.com is the first technology e-commerce platform in India to offer a reward program for its users, following the extraordinary success of Mi.com in India.
Mi.com is the third most successful e-commerce platform after Amazon and Flipkart in India in terms of smartphone sales. In addition, the Mi Store app crossed over 5 million app installs to date on Google Play Store.
The first phase of the reward program starts from 15 June, for which users earn Mi Tokens for each transaction on Mi.com depending on the amount. These Mi Tokens can be redeemed to get price benefits via different means during the next purchase on Mi.com. Mi Fans also stand a chance to earn Mi Tokens during special campaigns or convert them into coupons or F Codes.
The second phase starting from the first week of August will be referral-based and will enable Mi Fans to invite more friends to become Mi.com users and earn Mi Tokens in return.
The third phase of the program will begin later and will include Tier privileges. In this phase, customers will fall into different tiers based on their previous purchases and each tier will have special privileges including express delivery, early access to sales, products etc.