Xiaomi announces pre-order service for offline market in India


Xiaomi India has announced a pre-order service for offline markets in North region and large format retailers (LFRs) across South region.

As part of this strategy, Redmi Note 4 is available on pre-orders between 14 – 17 March across LFRs and from 16 – 21 March across offline stores in Delhi, Jaipur and Chandigarh.

Redmi Note 4 will be available on sale across LFRs from 18 March 2017 and across offline stores in Delhi, Jaipur and Chandigarh from 22nd March onwards.

Xiaomi has introduced the pre-order scheme for its Mi Fans extending its innovation to everyone. This will also allow expanded access of Xiaomi products to all Mi Fans tying in directly with the company’s vision of innovation for everyone.

Redmi Note 4 would be available in over 700 large format retail stores of Sangeetha, Poorvika, Lot Mobile and BigC and over 1500 offline mom n pop stores across Delhi, Jaipur and Chandigarh. Redmi Note 4 would retail from MRP INR 11,499 onwards in LFRs and offline stores from 17 and 22 March respectively.

Commenting on the announcement, Vipin Raina, Head – Offline Sales, Xiaomi India said, “We spent 2016 building strong operations in our offline distribution and paving the way to bring innovation in our offline model. We started this with our direct to retail model, and with the introduction of pre-order, we are extending our innovation to everyone.”

Pre-orders will be available offline across all products in the future. It will also be available online in the last week of March on mi.com.

Redmi Note 4 started selling exclusively on Mi.com and Flipkart from 23 January and in less than 45 days has sold more than one million units. Reiterating its success, the device has gone ahead to become the fastest million in the history of Indian smartphone market.

Key features of Redmi Note 4:
· Qualcomm Snapdragon 625 with 14nm FinFET technology (Octa-core 2.0GHz)
· 4100mAh high-density battery, 25% longer battery life
· 13MP CMOS camera with PDAF, 5MP front camera
· Premium metal body, Anodised high-gloss aluminium lines
· 5.5-inch Full HD display, dual SIM (Nano- and Micro-SIM)
· LTE and VoLTE support
· 4GB RAM + 64GB Flash, 3GB RAM + 32GB Flash, 2GB RAM + 32GB Flash
· Up to 128GB microSD expandable storage
· Rear fingerprint sensor
· IR blaster
· Available in Dark Grey, Gold and Black
· MIUI 8 beta based on Android N will be available soon