WhatsApp has announced the appointment of Abhijit Bose as Head of WhatsApp India. Bose will build WhatsApp’s first full country team outside of California and will be based in Gurgaon.
Bose and his team will focus on helping businesses, both large and small connect with their customers. Earlier this year, WhatsApp released the WhatsApp Business app for small business owners and the WhatsApp Business API to serve larger businesses that engage with customers at scale. Today, there are over one million users of these WhatsApp business products in India.
“WhatsApp is deeply committed to India and we are excited to keep building products that help people connect and support India’s fast-growing digital economy. As a successful entrepreneur himself, Abhijit knows what it takes to build meaningful partnerships that can serve businesses across India,” said Matt Idema, Chief Operating Officer of WhatsApp.
“WhatsApp is special and can be a major partner for financial inclusion and economic growth in India. It’s not only how so many families stay in touch, but increasingly it’s how businesses are engaging with their customers. WhatsApp can positively impact the lives of hundreds of millions of Indians, allowing them to actively engage and benefit from the new digital economy.” said Bose.
Bose joins WhatsApp from Ezetap where he has served as co-founder and CEO. Founded in 2011, Ezetap is an electronic payments company backed by top-tier Venture Capitalists. In 2018, it was recognized by CNBC as a Top 50 Disruptor for its impact on digital payments in India. Bose is a graduate of Harvard Business School and Cornell University.
Bose will join WhatsApp in early 2019.