What Are Editorial Backlinks and Why Do They Matter for SEO?

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Backlinks are one of the cornerstones of your SEO strategy and because they carry such a significant amount of importance when it comes to Google’s algorithm it is clearly something you have to give your full attention to.

When you buy guest posts you are opening up a world of possibilities where you can watch your site traffic grow and your business thrive, provided you have the sort of quality editorial backlinks required.

What exactly is a backlink and why is it such a significant factor when it comes to SEO?

A way to find your website

In simple terms, a backlink is a description of a hyperlink that links one website to another.

The reason it is called a backlink is that it is a link that links back to a website. An inbound link is the most valuable because it is pointing to your site from another website.

If you have a guest post published on another site with a backlink to your site within the content that is a great way to improve your search engine rankings.

Understanding the significance of anchor text

What is anchor text? If you are not familiar with the term, it is the description given to the visible portion of a link.

What anchor text is designed to achieve is to provide a good level of context and relevancy, both in terms of making sense to the person reading the article and the search engine interpreting what it sees.

The anchor text used needs to be mirroring the topic of the page, or it could be a brand name that is used. Another option would be to use a naked link, which is where the whole URL becomes the anchor text link.

It is also possible to use an image. This is known as ALT text and the image serves the purpose of becoming the anchor text itself.

Whatever type of anchor text you decide to use, it is fundamentally important in the role it plays in providing the sort of context that search engines are looking for.

Editorial anchor text often proves to be the most popular and effective method to use.

A vote of confidence for your website

It is important to appreciate the significant role that backlinks play as part of your SEO strategy.

Search engines are designed to analyze backlinks in a way that measures their level of authority. A good way to look at their role would be to take the view that every backlink is, in effect, an endorsement for your website.

If you are linked to a good number of other websites this will help to increase your credibility and authority in the eyes of a search engine, providing the backlinks are of sufficient quality.

Quality always outweighs quantity when it comes to backlinks. If you have irrelevant links that aren’t related to your industry or niche, for instance, a search engine will downgrade the value of a link if it lacks relevancy.

There is doubt that backlinks are a great way of improving your search engine rankings. However, there are no shortcuts to success. You need to continually focus on quality and relevancy to get the best results.


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