To showcase its Unlimited Social Media offering, VOXI by Vodafone has partnered with leading marketing activation experts Disturbed Media Group to create a unique and innovative 3D hologram marketing activation, set to be exhibited in Kings Cross Station and Westfield London this month.
As VOXI continues to explore and invest in new and innovative technologies to engage consumers, the 3D hologram activation ' which features VOXI's dynamic duo 'Brains in Jars' characters ' truly blurs the lines between the virtual and physical worlds.
The characters, who were first introduced earlier this year behind the brands new creative platform 'The Fun Never Ends' campaign, are brought boldly into the physical realm thanks to the power of Disturbed Media Groups Hypergram Experience's market leading 3D technology.
VOXI's Brain in Jars characters have become something of an iconic pair of late, with the characters featuring prominently across all VOXI OOH, TV, social and digital advertising to promote its Unlimited Social Media offering.
Image showing VOXI’s 3D hologram at London King’s Cross station.
CREDITS: VOXI
VOXI's 3D hologram at London King's Cross station.
Maria Koutsoudakis, Brand and Marketing Director, Vodafone UK and VOXI, said: 'Building towards our ambition of becoming the UK's most considered telco brand for Gen Z, we are always looking for opportunities to create cut through and impact in our marketing communication.
'Working with Disturbed Media Group who are leaders in developing engaging and disruptive experiences, we have found an opportunity to take our social VOXI Brains in Jars characters and augment them in the real world. We are excited to see our characters brought to life through the power of 3D technology.'
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Bailey Young, Co-Founder of Disturbed Media Group said: Disturbed Media Group is creating a world where our HyperGram activations are revolutionising the way brands interact with consumers, creating a dynamic world where products and services are showcased in an engaging and immersive manner.
Our partnership with VOXI further solidifies our commitment to innovation. Together, we're moving into a new era where consumers can not only see and hear about products but truly experience them, forging deeper connections between brands and their audiences.
The VOXI 3D hologram activation will run over the next three days at Kings Cross Station, London (9 -11 October 2023) and will then exhibit at Westfield London later this month (20-22 October 2023).
Powered by Vodafone's super-fast and award-winning network, VOXI is the mobile network for young people, offering contract-free plans that let you use selected social and video apps, endlessly, without eating into your general data allowance. VOXI Drop launched in January 2019 and more than a quarter of a million rewards have been claimed to date. The loyalty programme gives customers exclusive freebies every month from well-known brands.
