Vodafone India, one of Indiaâs leading telecommunications service providers, has launched âVodafone REDâ, an all-in-one, integrated, worry-free solution, exclusively for postpaid retail and enterprise customers.
With the increasing use of smart phones, mobile internet and apps, customer needs too are rapidly evolving. âVodafone REDâ caters to these existing and emerging needs of customers, supported with a best-in-class service experience.
âVodafone REDâ is developed following extensive research and after gaining deep insights about customer usage and preference. It is a unique and innovative product proposition that goes beyond a conventional tariff plan. âVodafone REDâ eliminates the need for multiple rentals for voice and data and brings in a new concept of integrated solutions across multiple segments to give worry free connectivity to its customers.
Launching this latest strategic initiative from Vodafone India, Vivek Mathur, Chief Commercial Officer, Vodafone India said, âVodafone has always been the preferred brand for discerning, postpaid customers. With âVodafone REDâ, we offer our postpaid customers a new and unique proposition that capturestheir need for increasing volumes of voice and data through multiple devices across family members. The built in conveniences, loyalty programme, focus on safety & security and a dedicated relationship manager, makesâVodafone REDâ holistic and delightful.â
âVodafone REDâcurrently offers four pricing options for consumers, viz, RED 499, 899, 1299 and 1599.
âRED4Businessâis an equally exciting proposition for professionals with individual connections and Enterprises, aligned to Vodafone Business Services strategy of designing customized business solutions for enterprises to communicate, collaborate and connect better.
Detailing the âRED4Businessâproposition, Naveen Chopra, Director, Vodafone Business Services, said, âHigher smartphone penetration and bring your own device (BYOD) has changed the modern enterprise and their needs. âRed4Businessâis designed to anticipate and meet these needs. Weâve packed in flexi-pricing, differentiated service, options to secure devices and a loyalty programme for enhanced benefits. For the modern day enterprise âRed4Businessâis the best of both voice and data in an âall-in-oneâ integrated solution.â
âRed4Businessâis available in three pricing options, viz, Red4Business666, 999 and 1599. The tangible service differentiation of relationship manager and security applications are segmented into two user groups of IOIP(Individual Owned Individual Paid) and COCP(Corporate Owned CorporatePaid).