VNPT picks Comviva to deliver advanced digital experience

Comviva, the global enabler in mobility solutions, has announced its strategic partnership with VNPT Group, the second-largest Telecom operator in Vietnam to accelerate its Customer Value Management program.

As a part of the engagement, Comviva shall deploy its flagship MobiLytix™ Marketing Studio solution to deliver real-time, personalized, and contextual communications. Comviva shall also equip VNPT Group with its AI workbench and Data Science solution (MobiLytix AIx) that offers pre-built Machine Learning models to accelerate time to market. The partnership has also involved COMIT Corporation who is Vietnamese overall solution partner for this engagement.

Speaking on the occasion, Dien Hy Ngo, Deputy General Director at VNPT Group said, “We are delighted to partner with Comviva and build a next generation digital customer experience platform for our customers. The cooperation is in the initial stage of implementation and is expected to go live in the fourth quarter of 2022. We hope that our partnership with Comviva shall empower us to derive insights and deepen personalized services to customers.”

Commenting on the partnership, Amit Sanyal, EVP & Chief Operating Officer for Customer Value Solutions at Comviva said, “We are thrilled to partner with VNPT Group in their transformation journey. With the rapid advancement in the digital economy, Comviva is leading the way with its continuous innovation on the Customer Experience platform. MobiLytix Marketing studio has a proven track record of customer success with its AI-driven next-generation capabilities to execute omnichannel high-impact marketing programs in real-time, for boosting revenue and customer lifetime value.”

Also, commenting on the partnership, Dinh Long Nguyen, Vice President of COMIT Corporation said, “MobiLytix™ Marketing Studio platform will significantly transform the experience for VNPT customers. With the next generation AI-driven data science framework, marketing campaigns will be delivered in real-time with personalized and contextual messages. We are honored to be a part of the project that promises deep impact”.

MobiLytix™ is a leading marketing technology platform globally that unifies customer engagement, loyalty & rewards management, data science and intelligent AI driven automation capabilities within a single platform to execute campaigns real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving high incremental revenues, MobiLytix™ has a proven track record of customer success.

In the digital era, with the convergence of telecommunications, IT, Big Data and IoT, following the development strategy VNPT4.0, VNPT has been transforming from a traditional service provider into a "digital service provider" (DSP).

VNPT's vision is to become the leading provider of digital services in Vietnam by 2025 and a Digital hub of Asia by 2030. Becoming a key Vietnamese digital technology enterprise in national digital transformation, VNPT focuses on providing digital services in Vietnam. Its digital infrastructure is the foundation of national digital transformation.

VNPT plays the role of a pioneer in the research and development of digital technologies, provides a digital ecosystem for all activities of socio-economic life based on its strengths in digital platforms, core technologies and cyber security.